Until this moment, there are shortage as constructing a survey with Google Drive and integrating it within the publication structure of WordPress. In this fourth lesson of the Mini-course of how to create a system of surveys for your business we are going to discover as to use the professional finished one and ease of use that gives WordPress to us at the time of personalizing design of the survey.
How or it dresses in the previous lesson, to secure that without touching a single line of code you can personalize to your taste or the image of your business survey the EU you have constructed with Google Drive, we will use the Unite group.
In this video I teach you how to personalize the size and color of letter, how to insert one imagenm of head to the survey, and how to insert your social channels in this survey, among others many personalisations.
Once you have the survey with a design in agreement with the corporative image of your company, we will be able to enter the next lesson in establishing a strategy already to collect with the surveys.
Intention to that I touch all the parameters to you of personalisation of this gratuitous group without fear, since any change that you realise can be reverted with the button To return to the preferences by defect. You are going to see as with some minutes you are going to be able to realise surveys with very professional aspect to all clients.
If you are following the course, to only I request a thing you: it shares its content in the social networks, and you do so many other people can benefit from this content to improve their businesses.
Once created the form in the second lesson, now google is the moment for personalizing form drive.
In order to do it of professional way we will use as the versatility and facility as WordPress and its surroundings.
You are going to see that it is very easy¦
WordPress, always WordPress¦.
WordPress is a so flexible platform that you can use it to obtain very many of the objectives of business in the network.
In this case, I propose to you that it serves to obtain us flexible and professional finishing for the surveys that you realise with a as powerful tool as Google Drive.
In order to obtain this professional ending a personalizable design to the image of your business you will need an installation WordPress, plugin gratuitous call Google Forms, and a gratuitous group for this WordPress called Unite.
Plugin Google Forms
By means of this fantastic plugin gratuitous we will secure 2 great objectives.
- To integrate the form of the survey that we have realised in Google Drive within our WordPress installation.
- To place the destiny page that you love once your client clicks in Sending the questionnaire.
In spite of being very powerful and quite easy to handle, it has a limitation at the moment: public only works with the forms, with whom they are not as private.
If you want to extend the information or to see examples direct you to the Web of the developer.
The Plugin unloads HERE
It soles Unite
Unite is a group elegant and adapted to mobiles and tablets.
Even though that is not necessary to use this group (you can use anyone), I recommend this to you since the developer of plugin Google Forms realised its programming on the basis of this group.
Another great advantage of this group is that it is a group with great possibilities of personalisation of his design, as much in his banner superior as in colors and fonts.
One really is a great group, gratuitous, prepared especially for this work and very personalizable in his design.
Plantilla unloads HERE
As you are going to be able to verify in the video of this lesson to personalize form google drive is very easy, and it will allow to take finished to a more professional the power you of the manager of forms of Google Drive.
If you are following this Mini-course I would like that you shared it in the social networks and thus you can help proprietors of local businesses to know his clients far better and what these think of their business, its products or their services.
To create a survey with Google Drive is very simple. With this system you will be able to have a robust system to ask your clients to cost zero.
Previously to the creation of the survey in Google Drive I recommend to you you write all questions and answers in a Word document or any other text processor.
Why it is good idea to use Google Drive to create the surveys?
If you consider to be able to create surveys to know different aspects from your business and that your clients, your suppliers, your personnel or any other type of people think of him, and you do not want to be tied to any supplier of complex professional solutions, without a doubt, Google Drive must be your option.
Google Drive, between many other functionalities (Documents, Spreadsheets, etc) is a motor of very powerful creation of forms and with the solution to come of that comes.
This gratuitous system that comes by defect for all the users of Gmail, is going to give a system to you of construction of surveys that will allow you to create questions and to collect answers of high degree in complexity.
Only if you need to perhaps realise surveys very very complex this tool does not serve to you.
In any case, I have not found still any business of local type or proximity who does not solve all needs in this field of the surveys with this system.
In addition, Google Drive is a system very simple to handle. it is thought so that anyone can construct forms without no previous knowledge.
Steps to create a survey with Google Drive
Because the steps to follow you are going to be able to see them of very extensive way in the video of this lesson 2/7 that attached, to only I am going you to enumerate the simple steps that you must complete to have your constructed survey, although not yet lists to begin to appear it to your clients.
#1 Crear an account of Google (only in case you do not have an account of Gmail)
#2 Ir to Google Drive
#3 Crear a Form
#4 Colocar Title to the Form
#5 Seleccionar the type of question
#6 Escribir the text of the question and the possible answers
What type of questions can be realised in Google Drive?
This is the basic type of question. It is used when we want that the client responds writing a very short text (a phrase).
#2 Text paragraph
When we needed to know any thing of the opinion of the client but we needed that free text without limit can write, this is the option that you must choose.
I like to use it, among others, in the end so that they can leave Observations if they find it appropriate.
#3 Type test
This type of question is the classic one of A or B or C¦ He only can choose one.
#4 Squares of verification
Seemed to the previous one, although with a great difference: the client is going to be able to choose several of the options of answer of the raised ones (To and/or B and/or C¦)
#5 Elegir of one lists
If you want that the client can choose only one of the answers available, and want to present them in drop-down format, this one is your option.
You will have to use this type of question when you require to ask on one or several aspects of your business, and want that the client scores them of numerical form from the 1 to the 6, for example.
Very used to score different types from aspects of a product, service or business generally.
Although very similar to the Scale, difference of her in which one is not to score of 1 to the n but you can be used a free scale, as for example Very in Discord, Discord, In agreement, Very In agreement.
This option occurs only for the cases in that the answer must be a date with format.
It can include or nonYear and Hour.
When the answer must be one hour, this will be the option.
An example could be To what hour is used to coming normally to our restaurant
As you are going to be able to see in the attached video, Google Drive is a tool which already more likely you have and that it is from great power at the time of constructing to forms and surveys for small and medium businesses.
Even though that you could think right now that it is already all the work done, I invite to you that you follow the course, since you are going to be able to create a true system of professional surveys for your local business. This way you are going to be able to give professional finishing much more to him facing your client.
I hope is useful and I hope to you you share the difficulties to me that you find at the time of creating survey with Google Drive.
Today we are going to begin a Mini Curso on as constructing a robust platform to create a survey of satisfaction of the client of a restaurant or of any other type of business, by means of two tools that surely or you know, and that or you very possibly use in your business: WordPress and Google Drive.
When you have been able to enjoy this mini course of 7 lessons you will be able to construct a system to generate surveys to your clients. With them you will be able to know what thinks of your business, of your products or services, your personnel, your facilities or any thing regarding him.
Nowadays is almost a suicide that you do not know the opinion your clients, since this one supposes 2 fundamental pillars for your business:
- It will mark the way to you of improvement in your business. From its observations and valuations you will know clearly what things to eliminate, to harness or to improve of your business. their critics are your opportunities.
- Nowadays, the fact of not asking the opinion of the clients does not avoid that this is one of the motors of promotion or collapse of your business. If your not him questions its opinion to your client, this one is not going away to be silent. It is more, very possibly, the most irritated with your business they will be those that filled the directories of Internet of bad opinions on your business, that simultaneously will cause that many others think it two or three times before coming to buy or to consume to your hotel, restaurant, lies down, hall or clinic.
How to know if it interests to you to follow this Mini-course of 7 lessons in video?
If you fulfill all or the great majority of the conditions that next I expose, it will help you much in your business of following this mini-course to be able to construct surveys for your clients:
#1 You are proprietor or manager of a business
#2 Your business is dedicated to the B2C commerce. that is to say. your clients are natural people
#3 Your premises receive street people on foot
#4 You would like to know the opinion of your clients before these propagate it by Internet
#5 Existen already many directories of opinions of clients in the sector in which you develop
Why we have decided to begin this mini-course?
The origin of this course is in which some of you you have written to me requesting my opinion to me on some problem with the reputation of your business.
After to have proposed some actions, me d account that many of you you did not know how to be able to create surveys easily to communicate to you with your clients.
For this reason I put myself to plan a light course to learn so much the technical part as of market so that you could be constructed a you yourself wonderful platform to construct surveys of all type focused to know any aspect that of your business your clients think.
The final result has been this Mini-course of 7 lessons.
As they are the tools that you need to be constructed this system?
Then he is very simple. You only need a few tools and a little interest to discover how they work.
#1 the survey
In order to ask something first we must know clearly that we want to ask and how we want to organize the answers.
You need to previously construct in a Word document the series of questions that you want that it has the survey and the possible alternatives answers that you are going to give your client.
We will use the versatility of functionalities and the ease of use of WordPress.org to accommodate and to personalize the surveys that you want to construct for your clients.
#3 Google Drive
This it is going to be the motor of the Survey.
Surely or you know Google Drive (or before Docs call). He is very powerful.
It has the possibility of being able to generate and to operate forms. these forms work to the thousand wonders to operate surveys.
A very powerful motor that we are going to mix with the beauty and personalisation of WordPress.
#4 Plugin Google Forms
Indeed to connect WordPress with Google Docs we are going to use a Gratuitous Plugin called Google Forms that allows to integrate the motor of questions and answers and back-office of Google Drive within any installation Web of WordPress.
I come using this Plugin by more from a year, and I can assure to you that it is a wonder.
#5 Subject of WordPress Unite
The final finished one of design we will do it with a gratuitous subject of WordPress called Unite. this subject has been the used one originally on the part of the developer of plugin Google Forms to optimize look&feel of the work.
You will see that it will be to you very easy to personalize the logo and the colors in agreement with those of your business.
And so I am going to show to you in this mini-course your you are going to be able to have a system to create, to manage and to operate infinite surveys with infinite answers on the part of your clients.
No longer there is excuse not to ask your clients and to improve all the aspects of your business.
And you, you are asking your clients at the moment? It beams by means of surveys? That improvements contributes to your business?
If it interests this subject to you and you think that it can contribute value to the people who you know, I would like that you shared it in the social networks so that they can also follow this mini-course.
Before entering how to formulate a Plan of Email marketing for your business, you must know that at the moment the channel of more profitable marketing for businesses is the email marketing.
The email executed marketing correctly will report 40 Euros to you of benefit by each Euro inverted in him.
As you see, this cannot say anyone to it.
Why you need a plan email marketing?
But the problem that I am when knowing proprietors of local businesses that already work with the email marketing for their clients is that they do not have any plan of action, and so they do not operate to the maximum the potential of this so profitable channel.
It thinks well about this¦ If simply what beams are to send emails to clients being offered to them what you create opportune at every moment, it is very probable that you do not secure good results with those campaigns, since they will not be aligned with the positioning of your business.
Thus, to obtain that the email actions marketing arrive in their maximum expression at your account of results, you need to construct a Plan.
A Plan of Email marketing is very similar to any type of marketing plan that is carried out in a business, since it consists of an analytical part, another strategic and another tactics.
But for you see the simple thing that a good Plan of email gets to be to implement you yourself marketing, I have divided its execution in 7 simple steps.
Step 1: It defines your hearing
If you do not know to who you want to arrive, certainly you are not going to them to arrive.
Or even worse: If you want to sell to all, you will not sell to anybody.
You must know more approximately possible your potential clients, who are going to be the adressees of your emails.
Center you in a single person, visualizes it with all forces. One is about Pepe, or Juan, or Maria, or of¦.
Coje a sheet of paper in target and begins to write that it thinks, that says, that it sees and that person listens who you visualize as your ideal client.
At the most you know your client, better you are going to be able to focus that and when you are going to him to send by mail so that those shipments become clients and business.
Step 2: It determines the Objective
Before home to construct any shipment to your clients you must know clearly what is the objective who you persecute with him. Why you are sent it?
The main objectives that you can persecute with the email marketing are:
#1 Educar to your clients
#2 Conseguir authority
#3 Fidelizar to your clients
#4 Incrementar the number of clients
#5 Conseguir a sale
#6 Crear or to increase your brand
#7 Recuperar clients
If your email does not have a clear and direct objective, most usual than you pass is that it does not obtain any.
Step 3: To compile content to hook your clients
Once already you know clearly who (with whom you want to contact by email) and why (which is the objective that you persecute), is the hour to determine what (what type of content you are going to him to send).
Before entering in particular this aspect, I want to do a very important reflection to you.
Your client has left his email you because she is interested in that you send information to him. But you must have present that nowadays, that client, certainly is receiving hundreds of emails every month in his inbox.
For this reason, your obligation is to send information to him of great value for him.
Before sending the information, you must be placed in the shoes of your adressee and be asked What there is here for my. If in your communication there is no a unique message, clearly, direct and of great interest for your client, more likely it does not open your email, or it is even terminated of your list.
For this reason always you must send value to your readers. Great doses of value.
You can basically send 2 types of content that will generate enlistment with them:
- Content on your business: Here you can send promotions, supplies, discounts in your products or services. Or also you can send the news that it generates or in which it appears your local business.
- Content not directly on your business: Here you can send to your clients, for example, pills of information that form to them in aspects related to the products or services that your you sell, or the last new features in your sector to have to them informed to the last one, or real cases of success with your products or services.
That one really important is that the content that you send here is excellent and of interest of your clients.
You must know how to combine types of content both, since it is not good only for sending purchase proposals. By email more with the persuasion than with the direct sale is sold.
Step 4: To prepare a summary of your objectives
Once already you have determined that type of content you are going to send to your subscribers, you must place of strategic way those contents in an annual calendar.
I recommend that in this point lame the objectives to you that you have marked yourself in Step 2 and you establish campaigns at different times from the year to obtain them.
Once you have this, it places each one of the campaigns inside, and it determines what type or types of contents is going to include each of them.
The best form to see is establishing it an example:
Step 5: To determine the shipment frequency
A very important aspect is the frequency of shipment of communications with the list of your clients.
In this point many types of different opinions exist on which it is the best frequency of shipment.
According to my experience, a perfect frequency does not exist. This must depend mainly on the type of business and on the value that I contribute to your clients.
But I can establish that your clients must receive shipments yours as minimum once a month and at the most 2 or 3 to the week.
Step 6: To create a Calendar of Email detailed marketing
The last step to start up your Plan of email marketing is to place in the annual Calendar, the day and the hour that will be sent each one of the mails.
In this case, and it is what differentiates this passage from the quarter, I am talking about to detail in the calendar each one of the shipments to realise, and no longer only the campaigns and the objectives that you persecute.
This it is also the moment at which you must establish for each shipment details as the title of the email, the sender, the text and all the aspects of each shipment.
Once executed this step, you will already have all the detailed content of each email to send.
Step 7: It reviews and it optimizes
The Plan of Email marketing of your business must be an alive and dynamic element.
From the results of the different shipments in relation to the objectives that you have marked yourself, you must analyze his degree of fulfillment: You have obtained that Xs clients come to your store to buy a certain product? or You have obtained that a X% of your readers will be the email in the qual you taught as applying to a certain product newness to them in your business?
From the observation and the measurement of the results of the different campaigns, you must be modifying and adapting your Plan to the obtained results.
Thus you will optimize continuously the results that the email marketing contributes to your business.
The Plan of Email marketing of your business is as a map to secure the objectives that you have marked yourself.
If you do not know the point at which you set out to arrive with the email marketing ten by certainly will not arrive at no side, and will invest to time and money without obtaining the results that you could hope in the case of acting of strategic way.
And do you, have a Plan of Email marketing for your business? That fulfillment degree has? You are reviewing It?
I wait for your commentaries and experiences. If it is to you useful east post for your business I would like that you shared it in the social networks so that more people can take advantage of her content.