Whichever times you have become the following affirmations?
This is not for my business; the great ones have more resources; they have equipment of marketing dedicated to their business; clearly, if I were the McDonalds; .....
The certain thing is that, as everything in the life, there are things that are certain, and things that no.
Amazon, Corte Ingl©s, Unequal,¦. all of them have more resources, equipment of marketing, much experience, image, brand,¦.
But the important thing for you, is that you can also implement with your clients, many of the strategies who use Amazon or Corte Ingl©s, with less resources, less personnel, less experience, less¦. what you want!
What it happens is that they did not explain to you how to do it, nor their equipment of marketing either.
It does not interest to them to do it.
They do not want that you are its competitor.
For that I here am.
In order to tell you what Amazon and Corte Ingl©s do not want that you know.
It is certain that these great companies have tens of dedicated people to influence to their clients, and whom are it potentially, so that they spend more money in his products or services.
The truth is that also you would like to do it truth?
If you follow our blog, you will know of the importance that we give the fact to have a list with all the possible data of your clients.
At least with the name, the email and the date of birthday.
Also we have spoken of the use of the email marketing with those clients, in fact already you know the piece email course marketing who we have totally gratuitous¦ or no?
If you do not have the list of clients you do not continue reading and she implements already!
Then with these premises I am going to explain 6 strategies to you essential fidelizar to your clients, who Amazon and Corte Ingl©s do not want that you know, and much less that you apply them.
Ah, can seem evident, but just in case: they if they apply them ð
1# Felicita to your clients by its birthday
It enchants to me,
It makes me feel well,
That my supplier congratulates me by my birthday, demonstrates me that I am not only anybody to whom to remove the money it doesn't seem to you?
If in addition you prepare a detail to them, BINGO.
If there is a date that to tod@s we like to celebrate is the one of our birthday, so, why you are going to let pass the occasion to be present in the mind of your clients in one of the most important days for them?
Perhaps Or they don't congratulate the unnamable ones to you of more above when yours arrives?
Therefore, already you know, implements this strategy and you will be able to attract your business to your clients in a day in which more they are a little predisposed to spend money ð
2# Implementa a Seal Card
This is a very typical strategy in businesses with much repetition: restaurants, hairdressing salons, stores delicatessen,¦
If you have a business of this type, you must implement strategies of the type, the 10 menu it payment I, or the 5 haircut, free.
These strategies maintain to your client stuck to your business.
Or where you think that it will eat your client, if your you invite to him to a menu of each 10?
However, you do not do it and hopes to that a competitor comes (normally a tax exemption) that he will rob the client.
3# Prize Top Client
Surely now I am going to pillage to you.
To that you do not know, with certainty, without fear to be mistaken, as they are your 3 better clients?
Good perhaps, if you have few if you know it, but have many certainly you do not guess right with the three.
Than it is dealt with this strategy is that you award your better clients, to which spend more money in your business.
A gift, a drawing, some entered for a spectacle, investigates them and gives something them that arrives to them at the heart.
That can seem obvious, but I repeat you know who is yours?
shelp my mother to me when he was small.
Then already you know.
4# To third goes the won one
When I discovered this strategy I thought, then the same it is right.
You know that esteem that until a client does not buy in your business by third time, we cannot consider it a true client?
Caramba, because you put it to me easy, truth? It is necessary to be able of which all the clients who enter our business buy, and at least 3 times do it.
It is that simple.
So when a client realises his second purchase in your business, you must put into operation this strategy, and make him arrive an irresistible promotion that attracts it your business by third time.
5# Events VIP
To some of your clients they like many more things to part of your services and/or products.
To some they like to attend maridajes and product tastings, to others they like the theater, some go to parades, and to others they simply like to leave to take a beer with people guay.
You do not fail to take advantage of the occasion to invite your clients to acts of this style.
Preferably if you organize them. It would lack more!
It organizes the day of the club and invites them to some refreshments and to prick-it itches in your business, or the neighboring cafeteria.
Any excuse is good to improve the personal relation with your clients, you don't create?
6# Thanks of heart
I have shelp to You that the thanked for being is of born good?
Nothing costs to send an email, tuna, candy, of heart, to all clients, one or two days after its purchase, being thankful to them the confidence that continue showing with your products and services.
That yes, in this strategy I must to you put
If you have a business of much repetition: meal of the day, lies down with products of daily consumption or weekly,¦ you must be a little careful with this strategy.
Ponte in the place of your client (that you must always do it).
You imagine to go to eat every day the menu to a restaurant and to every time receive the same message of Thanks, of heart?
To good listener¦.
What have seemed you the strategies?
You have implemented Them sometimes?
You are going to implement some?
Post leaves me your commentaries in, and if you think that I am right more than santo in which I have explained to you, you do not prevail of the knowledge to your amig@s, and shares this article.
After all, we received what we give no?
Until in a moment
You are propietario/of a an Aesthetic or Dental Clinic?
You have the objective of your business focused in your client?
You continue yourself forming in best and the more technical outposts to give a better service to your clients?
¦. certainly yes, certain? ¦
Nevertheless, you think that all that effort is not compensated. You feel that you are not able to make arrive at your clients everything what your Clinic can do by them.
At the moment, only there is a secret so that your Clinic improves day to day (apart from which you offer a good relation quality/price in your services, but this I am going it to estimate).
I am going it to you to summarize in a phrase:
- When you offer a new service, they must it know.
- When you write a new article, they must read it.
- When you acquire a new equipment, you must communicate it.
- When you incorporate a new member to the equipment, they have to be first in knowing it.
- When you have an irresistible promotion, who you think that it must know it in the first place.
And how made is this?
When you have few clients (less than 25), you can call to them by telephone to all, indiscriminately.
When you have 100 clients less than, you can send an e-mail to each of them, indiscriminately.
When you have more than 100 clients the subject is begun to complicate, since many calls and many post office begin to be indiscriminate manuals, and more if you want to establish with your clients a perfect relation in which you want to offer the information to them what really it interests to them.
In this point already you need a SYSTEM
That yes, you need a SYSTEM thought about the real needs your clients and about those your Clinic.
A SYSTEM that boasts designs on the basis of some previous objectives, and must plan some directed strategies to secure those objectives.
But before entering to describe to those objectives and strategies, I want to do some to you questions:
- What you do with the clients who arrive for the first time at the Clinic?
- You have some SYSTEM to cause that those clients return?
- You have some SYSTEM that can influence in the habits of consumption of your clients?
And most basic of all
- You construct a list of clients with data as the date of birth, and the e-mail? And more important still, you use it somehow?
It would like me that you participated in this article and you left the answers me to these questions in the commentaries ok?
Good, once put in flour, we are going to design the objectives that you must consider and the strategies that you must implement, to have a permanent and efficient contact with the clients of your Clinic.
Objectives that must have your Clinic
- To have one lists, at least, with the name, the email and the date of birthday of all the people who enter your Clinic (and in your Web, but that we spoke it another day). The perfect excuse is the one to mount a Club of Clients.
- Quantitative objectives
- You want to let grow the list of clients
- You want to sell more to your clients
- You want to retain more to your clients
- You want to catch new clients.
- Qualitative objectives
- You want to offer to your clients what they want or really they need.
- You love clients who feel that they are fundamental part of the Clinic.
- You love clients who really feel satisfied to promote your Clinic.
- You want to show your clients all the capacity and effectiveness to them of your services and products
Strategies to achieve the objectives
- The one of Welcome. Indeed, you will give the welcome to all clients, inviting them to comprise of your Club of clients. In this way we will begin to construct the list (objective 1).
- The Diffusion of the Club Client. You will make diffusion of your form from subscription to your Club Client by your webpage, by social networks, by means of flyers¦ so that so many people are united to the Club as they want (objective 2,1).
- The Strategy of the complementary service, about launching of product or service, by vol. investment¦ is of focused strategies to secure a greater consumption on the part of your clients (objective 2.2)
- The Recovery of clients. You think that a client yours who feels like care, informed, that receives some promotion¦. he is going to be easy that he resorts to the services of another Clinic? I know that it will be difficult that happens. (objective 2,3). But some client would have that temptation, you can implement recovery strategies, for example with all the clients whom a certain time does that they do not go to your Clinic.
- Strategies to share in social networks , see with a friend¦ Your clients will be proud to take to your Clinic to their friendships since they are enchanted with the relation that they are obtaining with you (objective 2,4).
- If a client yours is not interested for anything in the surgery, you don't think that he is better to offer your other services to him? , those by which yes it shows interest? Give what really they want to them and you will have faithful clients (objective 3.1)
- Invite them to events, informed tenlos into your last successes, your last presentations, really, beam that feel as a member of the family of your Clinic (objective 3,2).
- It restores the day of the new partner and asks to them your clients who come with their friendships. It asks your clients who share your information in their social networks. It thinks that they are enchanted with the relation that they have with you. They will do it without a doubt. Who does not promote does something than feel like part? (objective 3,3).
- Newsletter. You must create one, and if you have it, use it correctly. Your clients must wait for your publication (weekly, biweekly, monthly¦ you decide although I recommend to you, at least, one to the month) in which them information of the last new features of your Clinic, your sector, last products¦ You will demonstrate to them that you are to the last one. That they are in the best hands ð
He is not bad truth? and all this How I do it? What tools I need? How I define in detail the strategies? ¦
You do not worry, we will be seeing these subjects in detail in other articles, but you want to know a SYSTEM effective, gratuitous, detailed and proven BEAM CLICK HERE
Good, if you think that this article you has served for something, if you think that the information that I have provided to you has value, comp¡rtela. After all we received what we give no?
Until in a moment.