From this lesson we report by initiate second of the gratuitous course of email marketing with Mailchimp to increase the sales in your store or restaurant. In this second part you will discover everything what one talks about to the shipments.
And we began by an introductory lesson to discover that 2 great types of shipments exist: the campaigns and the autorespondedores.
In the video I explain to you which are the characteristics of each of these types and I show examples to you of its appropriate use.
I hope that benefits of this video and which if you have doubts or questions me you formulate them in the commentaries of the blog or youtube.
For the next day already we will see as develop the groups for our corporative shipments. Until then!
In this lesson 13 of the email course gratuitous marketing we approached one of the most important questions and more forgotten the management of clients: how to maintain the data of our up-to-date clients?
In this video you are going to discover the importance of registering the date of the last visit to our business of each clients, as well as the amount of the purchase, and other data of consumption. This is made later for being able to realise automatic campaigns that go off when a client has spent more than 10 Euros in his last visit, or that is sent a bond gift to that client who has realised 10 purchases in our business, for example.
Then, to be able to maintain that data type we must do it at the time of the consumption in the premises by means of the Web responsive of Mailchimp, filling up the specific fields.
But because this work is quite complex and could interfere in your daily work, we have developed a tool (still developing) that only allows you introducing the amount and the family of product, that the rest of the information is updated automatically, only with 2 clicks and in very few seconds. I invite to you to that you discover it in the video that comes next.
And your how you maintain the data of your up-to-date clients? Tell it to me in the commentaries.
Once already we have finished yet regarding the capture of data of our clients, in this lesson 12 we are going to see a very important subject: how we maintain those data so that the campaigns and shipments of mails are really effective and profitable for our business?
In this video you will discover that information of the discharge form you must maintain, and coverall how you must maintain it.
The information of the date of the last visit, the amount of the last visit, the spent total amount in our business, or whichever times that client has consumed in our premises we will have to manually maintain it by means of the responsive Web of Mailchimp.
In spite of that, in this video I show the first images to you of our new creature. we are finishing designing an application that allows to maintain all the information you of consumption of your clients in 2 clicks, from the mobile, tablet or computer, of way fast and easy that it does not interfere in your work.
In the next lesson we are going to already open the second block of the course: all regarding the campaigns and the shipments.
If the course is to you from utility, help to give diffusion me and to help him more people as your, sharing it in your social networks.
I hope that you are applying the strategies that we are seeing during email marketing free. If it is thus, once or you have working the system of capture of data of clients in the store or restaurant, now is the occasion of which you capture for your club VIP or your club of clients the visitors of your Web or corporative blog.
At the time of confronting this task we must differentiate clearly with that tools are made our Web or blog. In this lesson we will cover the case that this Web or blog this developing on WordPress, since if it is developed on other systems or simply is developed to code, you will have to put to you with webmaster in touch that it did it so that implements what I am going to show to you in this video.
In this lesson 12 we will see as by means of 3 simple plugins gratuitous of WordPress we can implement the form of registry in any position of our corporative Web.
I hope that it has been clear you as to implemnentar this capture of data in your webpage. If you have any doubt or question I will be enchanted to answer to you or in the commentaries of the blog or those of the video.
If you are liking the course and you think that more owners of businesses can benefit from these knowledge, help to give him diffusion me sharing it in your social networks.
We see in the lesson number 13 in a few days.
By the way, happy holiday tomorrow 1 of May! It rests and we see ourselves the return.
Today we arrived at the first great passage within this course. Today, finally, you would begin to capture the data of your clients. If, if, of the clients who right now, or this morning, or this behind schedule you have had in your store or restaurant.
In this video you will learn as they are the best forms to capture those data, as applications as Chimpadeedoo work, or that devices you will have to use at the time of catching the data of your clients.
A thing that there are to know clearly is that once you see or this lesson 10, whenever Marche of your store or restaurant a client without you have its data of contact, it will not be leaving a client but a ticket 100 Euros or dollars with legs. That that march that way is your money!
If you implement the collection of data in your premises, I will like you know as she is going to you and if you are having difficulties in the process.
I will be thankful to you you help to spread the course me all to those proprietors of local businesses that with him can improve their results sharing it in the social networks.
For the next day we will see as capturing the data from our corporative Web.
One of the keys to be able to increase day to day the data base of clients who go to our store or restaurant is to offer something to them that is sufficiently interesting so that they leave us, not only their email, but all the information that we have defined in our form of discharge.
This gift receives the colquial name of BAIT, since it serves to convince our clients so that they leave the data us. In a society where every time it is more difficult than the people we leave our data by the information supersaturation, is key because to offer a gift that has good attractive and profitable relation between. It must be sufficiently attractive since if is not it the clients preferiran not to leave their data us, but must simultaneously be a gift that is to us profitable.
Here we must think about products by far GOES (Added value or margin) and of high demand. In those products or services it is where we must focus our gift of welcome.
In this video of Lesson 9 of the gratuitous Course of Email marketing with Mailchimp for restaurants and stores I discover you that types of bait exist and where you must insert the hook so that he seduces your clients. A bad positioning in the store or restaurant or the Web can cause that we do not capture the data the desirable rate. To less data of clients, the system will generate less benefits to us.
If you follow the course and/or you think that it can be of help for proprietors of businesses that you know, I will be thankful to you you share this course in your social networks.
If you have any doubt or asks, I will be enchanted to respond to you either by means of the commentaries in the blog, or by means of the commentaries in Yoyube.
In a few days OR Finally we will begin to collect data of our clients in the store or restaurant. Kind Estate.