Today we are going to begin a Mini Curso on as constructing a robust platform to create a survey of satisfaction of the client of a restaurant or of any other type of business, by means of two tools that surely or you know, and that or you very possibly use in your business: WordPress and Google Drive.
When you have been able to enjoy this mini course of 7 lessons you will be able to construct a system to generate surveys to your clients. With them you will be able to know what thinks of your business, of your products or services, your personnel, your facilities or any thing regarding him.
Nowadays is almost a suicide that you do not know the opinion your clients, since this one supposes 2 fundamental pillars for your business:
- It will mark the way to you of improvement in your business. From its observations and valuations you will know clearly what things to eliminate, to harness or to improve of your business. their critics are your opportunities.
- Nowadays, the fact of not asking the opinion of the clients does not avoid that this is one of the motors of promotion or collapse of your business. If your not him questions its opinion to your client, this one is not going away to be silent. It is more, very possibly, the most irritated with your business they will be those that filled the directories of Internet of bad opinions on your business, that simultaneously will cause that many others think it two or three times before coming to buy or to consume to your hotel, restaurant, lies down, hall or clinic.
How to know if it interests to you to follow this Mini-course of 7 lessons in video?
If you fulfill all or the great majority of the conditions that next I expose, it will help you much in your business of following this mini-course to be able to construct surveys for your clients:
#1 You are proprietor or manager of a business
#2 Your business is dedicated to the B2C commerce. that is to say. your clients are natural people
#3 Your premises receive street people on foot
#4 You would like to know the opinion of your clients before these propagate it by Internet
#5 Existen already many directories of opinions of clients in the sector in which you develop
Why we have decided to begin this mini-course?
The origin of this course is in which some of you you have written to me requesting my opinion to me on some problem with the reputation of your business.
After to have proposed some actions, me d account that many of you you did not know how to be able to create surveys easily to communicate to you with your clients.
For this reason I put myself to plan a light course to learn so much the technical part as of market so that you could be constructed a you yourself wonderful platform to construct surveys of all type focused to know any aspect that of your business your clients think.
The final result has been this Mini-course of 7 lessons.
As they are the tools that you need to be constructed this system?
Then he is very simple. You only need a few tools and a little interest to discover how they work.
#1 the survey
In order to ask something first we must know clearly that we want to ask and how we want to organize the answers.
You need to previously construct in a Word document the series of questions that you want that it has the survey and the possible alternatives answers that you are going to give your client.
We will use the versatility of functionalities and the ease of use of WordPress.org to accommodate and to personalize the surveys that you want to construct for your clients.
#3 Google Drive
This it is going to be the motor of the Survey.
Surely or you know Google Drive (or before Docs call). He is very powerful.
It has the possibility of being able to generate and to operate forms. these forms work to the thousand wonders to operate surveys.
A very powerful motor that we are going to mix with the beauty and personalisation of WordPress.
#4 Plugin Google Forms
Indeed to connect WordPress with Google Docs we are going to use a Gratuitous Plugin called Google Forms that allows to integrate the motor of questions and answers and back-office of Google Drive within any installation Web of WordPress.
I come using this Plugin by more from a year, and I can assure to you that it is a wonder.
#5 Subject of WordPress Unite
The final finished one of design we will do it with a gratuitous subject of WordPress called Unite. this subject has been the used one originally on the part of the developer of plugin Google Forms to optimize look&feel of the work.
You will see that it will be to you very easy to personalize the logo and the colors in agreement with those of your business.
And so I am going to show to you in this mini-course your you are going to be able to have a system to create, to manage and to operate infinite surveys with infinite answers on the part of your clients.
No longer there is excuse not to ask your clients and to improve all the aspects of your business.
And you, you are asking your clients at the moment? It beams by means of surveys? That improvements contributes to your business?
If it interests this subject to you and you think that it can contribute value to the people who you know, I would like that you shared it in the social networks so that they can also follow this mini-course.
If you have decided that you want to have more clients for your business, and that the channel that you are going to use to obtain them is Internet, I have the 2 news: good and a bad one:
The Good one: Indeed, in Internet you are going to be able to be able to catch more clients for your business.
The Bad one: In order to gain clients you need a blog with traffic. And I only know two forms to obtain that traffic: by means of announcements of payment or the generation of contents.
Therefore, if you want to obtain more clients for your business you must generate contents of quality for your clients. And that, unless you generate graphical contents (photographies) or videos, you are only going it to obtain writing in your blog.
For this reason you must record to stone this message: .
9 reasons for which you need a blog for your business
#1 Mejorar¡ the visibility of your business in the searches in Google
If a potential client needs to buy a product or service in his city, nowadays she will go away to the box of searches of Google to key his problem or necessity.
If your business has a blog that contributes value to your potential clients, one of the businesses that are going to find that person who wants to buy what you sell will be yours.
With a blog for your business you are going to be placed in front of 95% of your competition in Google. Create to me!
#2 will position to You as an expert in your matter
If one to twice to the week you write an entrance in the blog of your business where you help your potential clients, these are going to be able to verify that you are a specialist in products or services that you sell.
They are going to want to you to buy, you you are not going to them to have to sell.
You will have gained his credibility through blog.
#3 Ayudar¡ to promote you in the social networks
If you are of that they think that the social networks must be one of the pillars of your strategy online, congratulations.
But little visibility and impact you are going to have in the social networks itself you dedicate yourself to share content of others.
The social networks love the fresh content.
In fact, the fresh and original content is for the social networks what the blood is for your body or mine.
#4 Crear¡s a data base of frequent questions on your products, services or on the subject which you deal with
Through the generation of entrances to your corporative blog during months you are going to construct a community.
And that community is going to be composed by potential clients. By people who intensely are interested in which your you sell.
Those potential clients are going to send messages to you (mails, social commentaries in the blog, networks,¦) with the doubts that have of your products and services. You are going to verify that those questions are repeated of amazing way. And this is going to allow to construct an arsenal to you of Frequent Questions that you will be able to use in your .
Really, you will understand his doubts and their fears at the time of buying what your you sell. And you are going to be able to help them to eliminate those doubts and fear of simple and fast way with those Frequent Questions.
#5 Recoger¡s the feedback of your clients
Like in the previous point it commented to you that you were going to be able to pick up the doubts and fear before buying or to enter your business, with a blog you are going to be able to know feedback your clients once have bought your products or services or once have come to your restaurant or lies down.
This will help you to improve every day the quality of your products or services and to find to the best suppliers for your clients.
#6 Capturar data of interested in your products or services
A blog is the second best place where to capture the data of your clients or potentials clients (first it is your physical establishment).
To be able to count on a data base of clients and coverall a data base of potential clients (not yet they have bought to you but they are readers of your blog) is the base without which it is going to be difficult that you let grow your business by means of marketing by Internet.
With a blog, you are going to be able to create a data base of emails of the potential clients interested in your products or services that not yet they have bought to you but that they follow you in the blog. This is best pecera where to fish fish. I assure it to You!
#7 Mantendr¡s a more constant and intimate relation with your clients. You will be present in its minds
I only decide me my fish seller when I have desire to eat good fish and am going to its fish market to buy.
If the fish seller were able to be in my brain in more occasions certainly would go more times to a to buy to its store. Certainly some of the times that not what to eat, would possibly come me to the mind to eat fish.
Itself with the example: Although I like to cook, as fish less times to the week of which she would have. This is due that I know really few species fish and very few forms to prepare it.
If my fish seller had a blog where it educated me in the different species that there are, as they are his benefits and how to prepare them, I am certainly my brain would remember more times to the month buy to him fished and to prove those advice who have given to me in their blog.
This is only an example, but we could apply it almost to all the sectors of the local businesses.
In order to sell you must more be more in the mind of your clients.
#8 New channel to have informed into your work your clients
With a blog you will substantially improve the communication with your clients, since you will establish a direct and bidirectional channel between your and they.
One better communication will go deep in one better relation with them.
And if improvements that relation¦. Bingo! More sales!
#9 will bring clients to You throughout long time
If you decide to go by the fast route of only paying by the traffic, once the money finishes to you or simply you decide to end the campaign, you will stop receiving visits to your business.
However, if your strategy is, at least partly, of contents in your blog, the visits that it generates to you the blog are going to last during long time. Even during years.
As mine says to a friend, to create content in Internet for my business is for my as an investor to buy houses and to rent them. You create assets that are going to bring benefits to you throughout the years.
How you can see, there are many and varied reasons for which if you want to increase clients by means of marketing by Internet, and you do not create a blog, really you have almost null possibilities of obtaining it.
You do not spend much money in design Web nor in publicity in Google Adwords or Facebook, because what it will give you a substantial increase of sales and clients will be a blog with contents of value for your potential clients given regularly.
And do you, already have a blog for your local business? What type of entrances you write in him? Which of the reasons that I enumerate in this entrance you have already been able to verify in your own skin?
I will like to receive your answers, commentaries or questions in the section commentaries of the blog or in the social networks.
When to realise or to order the project of the website of your business you must be asked what is the system of management of contents more adapted.
When normally I recommend a client to realise the project with WordPress, this one asks to me almost always Why I have to use a gratuitous platform as WordPress for my business?
From all those occasions in which I have answered this question this entrance is born. And as this it is the first great decision that you must take at the time of home the project of the website of your business, you must know clearly the reasons by which it agrees to you to use WordPress for your project.
Main managers of contents for the website of your business
At the time of deciding what of the systems of management of contents is the best one for your business, you must know first as they are the main alternatives.
The main managers of contents that you can find or that your webmaster he can propose to you at the time of creating or redesigning the website of your business are: Blogger, Joomla, Drupal, WordPress or a propietary manager.
I already advance to you that the last one is the worse one of the elections. Later I will explain to you because never you must choose to create the website of your business with a manager of contents of propietary code, or to simplify, that this developing by the company that is going to develop the website of your business.
Therefore, within the 4 previous options, basing me on my experience and the type of business who you have if you are reading this entrance, your election must be yes or yes WordPress (I talk about to WordPress.org, not to WordPress.com)
This decision is based on 9 great reasons:
#1 Is of free code
This means that nobody is owner of the code. In other words, behind WordPress it is an immense community of programmers that altruistically is maintaining and developing the code of the platform.
So that you understand to me, you are going to have a great group of developer collaborating with you without a Euro costs to you.
#2 you will not be in the hands of anybody
Never, I repeat, you are never going to be into the hands of no programmer or company of development.
The project will be yours. Of nobody more.
If you do not reach an agreement with the implementation equipment you will be able search any other, that it is going to be able to begin to work in your website after 2 minutes because it will know WordPress and its code perfectly.
Literally, you are going to be able to change of technological partner when you decide it, if therefore you wish it, reducing to the minimum the cost of the change.
You are not going to be tied to anybody.
#3 Easy optimization SEO
Google loves WordPress.
WordPress has been developed to be the platform of management of contents that better works search engine optimization.
In addition, you will be able to install some plugins as SEO by Yoast (you yourself easily) that they will improve concerning positioning the website of your business.
#4 Easy to use and to learn
One of the reasons for which WordPress has become the manager of Internet contents more used is indeed by its ease of use.
You are not going to need to anybody to update the contents of the website of your business.
In addition, if you need to learn since any thing in WordPress becomes, you have hundreds of gratuitous courses and payment on this tool.
WordPress is structured in a nucleus and infinity of extensions (Plugins calls).
You are never going away to find limited if you begin the website of your business with this platform.
..... That you need to add a store online to your site¦. there it is Woocommerce¦.
..... That you need to add a social network to your site¦. there this Buddypress .....
And thus until almost any solution.
But even if plugin does not exist that does what you need¦ there is no problem, since you are going to be able search between million developer that to know WordPress perfectly so that they develop plugin that does what your business needs.
#6 used System more in Internet
The data speak by themselves.
Of the websites that 37.6% are in the world only they use a manager of contents (the data would be still greater if we only took the sites done in the last 5 years).
Of these, more of 60% WordPress uses, followed a sidereal distance of Joomla, with a 8% justito.
As you can see, your business does not have to invent the wheel.
#7 you will not have left small
If I tell you that some of the websites constructed with WordPress are those of MTV News or the site of The Rolling Stones, you think that you are going to have problems of yield in the website of your business in the future.
Indeed, you can sleep calm.
Nowadays (before he was not absolutely thus), with WordPress any type of website can be constructed almost, even those that receive million visits to the day.
#8 high level of security
Because he is the manager of contents more also used is the manager of contents with greater degree of exigency in security.
In addition, you yourself you will be able to implement plugins of security that will make the website of your absolutely unconquerable business.
#9 Great variety of designs to choose
As others of its companions, WordPress totally separates the part of the content of the part of design.
For that reason to work with WordPress you will have to acquire a group that adapts to your requirements.
There are them gratuitous and of payment. And an army of good designers Web will be able to cause that design is personalized until the detail for you without costs an eye to you of the face.
Really, there are many and great reasons by which you must choose WordPress for the website of your local business.
With this platform you will save time and money in the development and will accede to a tool that already today is the one that uses great corporative sites.
And do you, also use WordPress in the website of your business? You considered all these subjects at the time of choosing what was the best platform for your business?
It will enchant to me to know your answer in the commentaries this entrance or the social networks.