Until this moment, there are shortage as constructing a survey with Google Drive and integrating it within the publication structure of WordPress. In this fourth lesson of the Mini-course of how to create a system of surveys for your business we are going to discover as to use the professional finished one and ease of use that gives WordPress to us at the time of personalizing design of the survey.
How or it dresses in the previous lesson, to secure that without touching a single line of code you can personalize to your taste or the image of your business survey the EU you have constructed with Google Drive, we will use the Unite group.
In this video I teach you how to personalize the size and color of letter, how to insert one imagenm of head to the survey, and how to insert your social channels in this survey, among others many personalisations.
Once you have the survey with a design in agreement with the corporative image of your company, we will be able to enter the next lesson in establishing a strategy already to collect with the surveys.
Intention to that I touch all the parameters to you of personalisation of this gratuitous group without fear, since any change that you realise can be reverted with the button To return to the preferences by defect. You are going to see as with some minutes you are going to be able to realise surveys with very professional aspect to all clients.
If you are following the course, to only I request a thing you: it shares its content in the social networks, and you do so many other people can benefit from this content to improve their businesses.
Once created the form in the second lesson, now google is the moment for personalizing form drive.
In order to do it of professional way we will use as the versatility and facility as WordPress and its surroundings.
You are going to see that it is very easy¦
WordPress, always WordPress¦.
WordPress is a so flexible platform that you can use it to obtain very many of the objectives of business in the network.
In this case, I propose to you that it serves to obtain us flexible and professional finishing for the surveys that you realise with a as powerful tool as Google Drive.
In order to obtain this professional ending a personalizable design to the image of your business you will need an installation WordPress, plugin gratuitous call Google Forms, and a gratuitous group for this WordPress called Unite.
Plugin Google Forms
By means of this fantastic plugin gratuitous we will secure 2 great objectives.
- To integrate the form of the survey that we have realised in Google Drive within our WordPress installation.
- To place the destiny page that you love once your client clicks in Sending the questionnaire.
In spite of being very powerful and quite easy to handle, it has a limitation at the moment: public only works with the forms, with whom they are not as private.
If you want to extend the information or to see examples direct you to the Web of the developer.
The Plugin unloads HERE
It soles Unite
Unite is a group elegant and adapted to mobiles and tablets.
Even though that is not necessary to use this group (you can use anyone), I recommend this to you since the developer of plugin Google Forms realised its programming on the basis of this group.
Another great advantage of this group is that it is a group with great possibilities of personalisation of his design, as much in his banner superior as in colors and fonts.
One really is a great group, gratuitous, prepared especially for this work and very personalizable in his design.
Plantilla unloads HERE
As you are going to be able to verify in the video of this lesson to personalize form google drive is very easy, and it will allow to take finished to a more professional the power you of the manager of forms of Google Drive.
If you are following this Mini-course I would like that you shared it in the social networks and thus you can help proprietors of local businesses to know his clients far better and what these think of their business, its products or their services.
To create a survey with Google Drive is very simple. With this system you will be able to have a robust system to ask your clients to cost zero.
Previously to the creation of the survey in Google Drive I recommend to you you write all questions and answers in a Word document or any other text processor.
Why it is good idea to use Google Drive to create the surveys?
If you consider to be able to create surveys to know different aspects from your business and that your clients, your suppliers, your personnel or any other type of people think of him, and you do not want to be tied to any supplier of complex professional solutions, without a doubt, Google Drive must be your option.
Google Drive, between many other functionalities (Documents, Spreadsheets, etc) is a motor of very powerful creation of forms and with the solution to come of that comes.
This gratuitous system that comes by defect for all the users of Gmail, is going to give a system to you of construction of surveys that will allow you to create questions and to collect answers of high degree in complexity.
Only if you need to perhaps realise surveys very very complex this tool does not serve to you.
In any case, I have not found still any business of local type or proximity who does not solve all needs in this field of the surveys with this system.
In addition, Google Drive is a system very simple to handle. it is thought so that anyone can construct forms without no previous knowledge.
Steps to create a survey with Google Drive
Because the steps to follow you are going to be able to see them of very extensive way in the video of this lesson 2/7 that attached, to only I am going you to enumerate the simple steps that you must complete to have your constructed survey, although not yet lists to begin to appear it to your clients.
#1 Crear an account of Google (only in case you do not have an account of Gmail)
#2 Ir to Google Drive
#3 Crear a Form
#4 Colocar Title to the Form
#5 Seleccionar the type of question
#6 Escribir the text of the question and the possible answers
What type of questions can be realised in Google Drive?
This is the basic type of question. It is used when we want that the client responds writing a very short text (a phrase).
#2 Text paragraph
When we needed to know any thing of the opinion of the client but we needed that free text without limit can write, this is the option that you must choose.
I like to use it, among others, in the end so that they can leave Observations if they find it appropriate.
#3 Type test
This type of question is the classic one of A or B or C¦ He only can choose one.
#4 Squares of verification
Seemed to the previous one, although with a great difference: the client is going to be able to choose several of the options of answer of the raised ones (To and/or B and/or C¦)
#5 Elegir of one lists
If you want that the client can choose only one of the answers available, and want to present them in drop-down format, this one is your option.
You will have to use this type of question when you require to ask on one or several aspects of your business, and want that the client scores them of numerical form from the 1 to the 6, for example.
Very used to score different types from aspects of a product, service or business generally.
Although very similar to the Scale, difference of her in which one is not to score of 1 to the n but you can be used a free scale, as for example Very in Discord, Discord, In agreement, Very In agreement.
This option occurs only for the cases in that the answer must be a date with format.
It can include or nonYear and Hour.
When the answer must be one hour, this will be the option.
An example could be To what hour is used to coming normally to our restaurant
As you are going to be able to see in the attached video, Google Drive is a tool which already more likely you have and that it is from great power at the time of constructing to forms and surveys for small and medium businesses.
Even though that you could think right now that it is already all the work done, I invite to you that you follow the course, since you are going to be able to create a true system of professional surveys for your local business. This way you are going to be able to give professional finishing much more to him facing your client.
I hope is useful and I hope to you you share the difficulties to me that you find at the time of creating survey with Google Drive.
Today we are going to begin a Mini Curso on as constructing a robust platform to create a survey of satisfaction of the client of a restaurant or of any other type of business, by means of two tools that surely or you know, and that or you very possibly use in your business: WordPress and Google Drive.
When you have been able to enjoy this mini course of 7 lessons you will be able to construct a system to generate surveys to your clients. With them you will be able to know what thinks of your business, of your products or services, your personnel, your facilities or any thing regarding him.
Nowadays is almost a suicide that you do not know the opinion your clients, since this one supposes 2 fundamental pillars for your business:
- It will mark the way to you of improvement in your business. From its observations and valuations you will know clearly what things to eliminate, to harness or to improve of your business. their critics are your opportunities.
- Nowadays, the fact of not asking the opinion of the clients does not avoid that this is one of the motors of promotion or collapse of your business. If your not him questions its opinion to your client, this one is not going away to be silent. It is more, very possibly, the most irritated with your business they will be those that filled the directories of Internet of bad opinions on your business, that simultaneously will cause that many others think it two or three times before coming to buy or to consume to your hotel, restaurant, lies down, hall or clinic.
How to know if it interests to you to follow this Mini-course of 7 lessons in video?
If you fulfill all or the great majority of the conditions that next I expose, it will help you much in your business of following this mini-course to be able to construct surveys for your clients:
#1 You are proprietor or manager of a business
#2 Your business is dedicated to the B2C commerce. that is to say. your clients are natural people
#3 Your premises receive street people on foot
#4 You would like to know the opinion of your clients before these propagate it by Internet
#5 Existen already many directories of opinions of clients in the sector in which you develop
Why we have decided to begin this mini-course?
The origin of this course is in which some of you you have written to me requesting my opinion to me on some problem with the reputation of your business.
After to have proposed some actions, me d account that many of you you did not know how to be able to create surveys easily to communicate to you with your clients.
For this reason I put myself to plan a light course to learn so much the technical part as of market so that you could be constructed a you yourself wonderful platform to construct surveys of all type focused to know any aspect that of your business your clients think.
The final result has been this Mini-course of 7 lessons.
As they are the tools that you need to be constructed this system?
Then he is very simple. You only need a few tools and a little interest to discover how they work.
#1 the survey
In order to ask something first we must know clearly that we want to ask and how we want to organize the answers.
You need to previously construct in a Word document the series of questions that you want that it has the survey and the possible alternatives answers that you are going to give your client.
We will use the versatility of functionalities and the ease of use of WordPress.org to accommodate and to personalize the surveys that you want to construct for your clients.
#3 Google Drive
This it is going to be the motor of the Survey.
Surely or you know Google Drive (or before Docs call). He is very powerful.
It has the possibility of being able to generate and to operate forms. these forms work to the thousand wonders to operate surveys.
A very powerful motor that we are going to mix with the beauty and personalisation of WordPress.
#4 Plugin Google Forms
Indeed to connect WordPress with Google Docs we are going to use a Gratuitous Plugin called Google Forms that allows to integrate the motor of questions and answers and back-office of Google Drive within any installation Web of WordPress.
I come using this Plugin by more from a year, and I can assure to you that it is a wonder.
#5 Subject of WordPress Unite
The final finished one of design we will do it with a gratuitous subject of WordPress called Unite. this subject has been the used one originally on the part of the developer of plugin Google Forms to optimize look&feel of the work.
You will see that it will be to you very easy to personalize the logo and the colors in agreement with those of your business.
And so I am going to show to you in this mini-course your you are going to be able to have a system to create, to manage and to operate infinite surveys with infinite answers on the part of your clients.
No longer there is excuse not to ask your clients and to improve all the aspects of your business.
And you, you are asking your clients at the moment? It beams by means of surveys? That improvements contributes to your business?
If it interests this subject to you and you think that it can contribute value to the people who you know, I would like that you shared it in the social networks so that they can also follow this mini-course.
One of the most important elements now and in the future so that the clients go to your business and to your competition it is not the management of the negative opinions on Facebook and in other social and directory networks of businesses.
According to the Annual Report of the Consumer of Retail (I do not know any present), 68% of the clients who realised a negative critic on a business in social networks did not receive answer.
Its importance is so much that of that they received answer, 18% became faithful clients and a 33% realised a revision in positive of that initial negative opinion.
For which Facebook has become a referring one of opinions for your business?
Facebook has become right now one of the main portals where your clients are going to leave their opinions because simply your clients already are there.
It is very easy them to be able to leave an opinion because they do not need to register itself in a page where they do not have a user still created.
And in addition if they leave the opinions in your page of Facebook, they know that those opinions are going on Facebook to be able to be seen by their friendly.
2 birds of a shot kill themselves:
- It is easy for them because they already are there.
- They are able to discover good and bad experiences to illustrate to his friendly.
How you have to respond to the negative messages on Facebook?
In this point I want to present 8 rules to you that you must follow in the management of the possible bad opinions that your clients can leave in your page of Facebook:
#1 Responder as rapidly as possible
There is no worse form to act against a critic that the nonaction.
That is a scorn for your client and demonstrates to carelessness and unconcern by a situation lived by the client in your premises.
You must respond fast. Maximum in 24 hours workable. Mainly against the bad opinions, although you must answer all the opinions quickly, including the good ones.
#2 not to use copy-beats
A form to act very habitual on the part of proprietors of businesses or of little professional Community managers even is to create an answer type and to always respond with short-sticks of that or those precooked answers.
Thus you will only be able to cabrear more to your client and who the damage to your business grows still more.
Conversation with unique and concrete answers that make direct reference to the words of the client in their negative opinion.
#3 Dar to the clients more information
In the answer to our client we must give information. It does not serve to give a vague answer. You must explain the reasons.
This comforts to your client and it makes you recover the credibility in front of him (essential so that it buys to you time and time again).
#4 Tener a separated e-mail for the management of opinions
In order to be able to make a good management of those opinions, once you contact direct with the client (I explain it to you in more ahead), you must give the top priority to that question.
For that reason it is good that you only have a separated email address for this task (as for example email@example.com or firstname.lastname@example.org.
The client will see so you worry very much about them and the experience that they live in your premises.
#5 To be honest and transparent
Another one of the things that make some businesses very badly is to answer with lies or average truths on Facebook a complaint of a client.
Coje first a remembers the saying a lying one that to a cripple.
A lie is smelled of legua.
If minds to an angry client in the social networks, that complaint will become a great ball that will cost much money to you. Create to me!
It explains of simple way, although without details, what has happened and why.
Your clients will be thankful for your honesty and transparency to you.
#6 Pedir pardon if it is necessary
In the case that indeed is some negligence by your part or the one of your employees, it apologises openly.
That will make that the client lowers his barrier to you and is opened to explain the details to you than is past, having been able turn the information on that complaint into an improvement of your business.
#7 Taken care of with the Troll
If you detect that opinion negative comes from troll (person that only looks for the confrontation without keeping the most mini forms from education), not him DES field.
It answers the first fast time and you do not return to make contact with him.
It thinks that these individuals feed themselves on the confrontation with their interlocutors. Therefore, You do not feed ð to him!
#8 you do not take it to you as something personal
Many proprietors of businesses take the negative opinions from the clients as an attack to their people.
Partly I can understand that action: your business is your life, you go the life in him and you try that it is as well as possible.
But he can be that some thing becomes bad, and you must understand that a client thinks of negative way is a quality control that gives the opportunity to detect you in what aspects of your business you need to improve.
What concrete steps you must follow on Facebook against a negative opinion of your business?
Once already you know which are the masterful lines of action against the negative opinions of your clients on Facebook, we are going to face step by step of what doing when you receive a negative opinion of somebody.
#1 fast Answer and to request contact by telephone
Very important to respond within the first 24 hours trying to be able to make contact outside facebook with that displeased client.
You want to clarify the subject. You want to solve it by the good of your client and by the one of your business and the best form it is to establish a conversation with him outside Facebook.
I recommend to you that you try that facilitates its telephone or its email to you or that almenos is put in touch by those means with you for seeing what we can make to solve it.
If I recommend to you that conversation is realised outside Facebook is because you do not want to run the risk that is troll or that the things do not come out well, and the reputation of your business still is seen more damaged.
#2 Pedir to the client a revision
Once you have been able to solve the subject and the client is satisfied with the explanations and/or the activities that you have taken to end, are hour to try to repair.
You must ask the client who realises a revision to his initial opinion.
this later revision persecutes 2 objectives:
- That the future clients who read that negative opinion see that has been rectified by its proprietor.
- That all the clients who visit your page of Facebook notice that for most important you is than your clients live a great experience in your business, and that to it you dedicate all the efforts.
#3 To be proactive and to ask opinions your satisfied clients
As in a sea without fish, a red fish (a negative opinion is read) has much visibility, you must try to fill that sea with many blue fish (positive opinions) to palliate the few negative opinions that you can receive.
For that he is very interesting that you stimulate your satisfied clients to that they leave a positive opinion you in your page of facebook.
Thus, you will be with me in agreement that if your business receives a negative opinion and only has 3 opinions, the negative consequences of this will be majors much that if that negative opinion is between 100 opinions of satisfied clients.
Therefore, you must take to the opinions of your page of Facebook to the satisfied clients, since I assure to you that those that are not it will arrive single.
#4 Construir a page in your website where your clients can send their complaints to you
A very effective measurement for your reputation online is to activate a page of opinions within the website of your business.
With this you obtain that the possible damages by negative opinions can be smaller if the opinions are administered by you, and you do not leave the management of the reputation online of your business to pages of third companies where you are going to be able to intercede much less.
In addition, with this, you are going to teach to your customer that gives to its opinion the great importance that is deserved.
Since you have been able to see, the prescription for the management of the negative opinions on Facebook is relatively simple: speed, sincerity, empathy and distance.
Often, a great number of local businesses acts closing the eyes, the mouth and the ears. That only brings erosion and thinning to them of its daily accounts.
And you, what you have done against some negative critic? You have answered or you hoped that the time takes it? What repercussion has the opinions in your relation with your clients? You foment Them?
It interests your opinion and experience to me. I wait for your words in the commentaries and the social networks.