One of the first questions that I realise my clients when I begin to work with them is what is the geographic scope in which are their clients.
Normally their clients are of the city or at the most of some tens of kilometers of this one. But he is that today I have read a report elaborated in the USA where the distance is quantified (minutes in car) that the clients of the local businesses are prepared to cross to be able to buy their products or services.
Evidently the scope of influence is not going to be the same the one of a store of treats that the one of a store of furniture. As well as the common sense would make deduce us, whichever major is the amount of the product or service, major is the distance that is prepared to cross the potential client.
Generally the potential client is prepared to use between 16 and 17 minutes of route in car from his house to acquire products or services.
According to the typology of the business the distance goes from the maximum of the 23 minutes for the halls weddings to the minimum of 12 of the gymnasiums and schools of yoga.
A data that is very peculiar from the study is that the women generally are prepared to cross more distance than the men (17 minutes by 156 respectively), although this difference is seen very increased when the products that is required to buy are those of beauty or taken care of personal.
Really, all these data have been to me very interesting at the time of establishing a strategy of local marketing for a business.
And your you are in agreement with these data? You had considered this question before?