Until this moment, there are shortage as constructing a survey with Google Drive and integrating it within the publication structure of WordPress. In this fourth lesson of the Mini-course of how to create a system of surveys for your business we are going to discover as to use the professional finished one and ease of use that gives WordPress to us at the time of personalizing design of the survey.
How or it dresses in the previous lesson, to secure that without touching a single line of code you can personalize to your taste or the image of your business survey the EU you have constructed with Google Drive, we will use the Unite group.
In this video I teach you how to personalize the size and color of letter, how to insert one imagenm of head to the survey, and how to insert your social channels in this survey, among others many personalisations.
Once you have the survey with a design in agreement with the corporative image of your company, we will be able to enter the next lesson in establishing a strategy already to collect with the surveys.
Intention to that I touch all the parameters to you of personalisation of this gratuitous group without fear, since any change that you realise can be reverted with the button To return to the preferences by defect. You are going to see as with some minutes you are going to be able to realise surveys with very professional aspect to all clients.
If you are following the course, to only I request a thing you: it shares its content in the social networks, and you do so many other people can benefit from this content to improve their businesses.
Once created the form in the second lesson, now google is the moment for personalizing form drive.
In order to do it of professional way we will use as the versatility and facility as WordPress and its surroundings.
You are going to see that it is very easy¦
WordPress, always WordPress¦.
WordPress is a so flexible platform that you can use it to obtain very many of the objectives of business in the network.
In this case, I propose to you that it serves to obtain us flexible and professional finishing for the surveys that you realise with a as powerful tool as Google Drive.
In order to obtain this professional ending a personalizable design to the image of your business you will need an installation WordPress, plugin gratuitous call Google Forms, and a gratuitous group for this WordPress called Unite.
Plugin Google Forms
By means of this fantastic plugin gratuitous we will secure 2 great objectives.
- To integrate the form of the survey that we have realised in Google Drive within our WordPress installation.
- To place the destiny page that you love once your client clicks in Sending the questionnaire.
In spite of being very powerful and quite easy to handle, it has a limitation at the moment: public only works with the forms, with whom they are not as private.
If you want to extend the information or to see examples direct you to the Web of the developer.
The Plugin unloads HERE
It soles Unite
Unite is a group elegant and adapted to mobiles and tablets.
Even though that is not necessary to use this group (you can use anyone), I recommend this to you since the developer of plugin Google Forms realised its programming on the basis of this group.
Another great advantage of this group is that it is a group with great possibilities of personalisation of his design, as much in his banner superior as in colors and fonts.
One really is a great group, gratuitous, prepared especially for this work and very personalizable in his design.
Plantilla unloads HERE
As you are going to be able to verify in the video of this lesson to personalize form google drive is very easy, and it will allow to take finished to a more professional the power you of the manager of forms of Google Drive.
If you are following this Mini-course I would like that you shared it in the social networks and thus you can help proprietors of local businesses to know his clients far better and what these think of their business, its products or their services.
To create a survey with Google Drive is very simple. With this system you will be able to have a robust system to ask your clients to cost zero.
Previously to the creation of the survey in Google Drive I recommend to you you write all questions and answers in a Word document or any other text processor.
Why it is good idea to use Google Drive to create the surveys?
If you consider to be able to create surveys to know different aspects from your business and that your clients, your suppliers, your personnel or any other type of people think of him, and you do not want to be tied to any supplier of complex professional solutions, without a doubt, Google Drive must be your option.
Google Drive, between many other functionalities (Documents, Spreadsheets, etc) is a motor of very powerful creation of forms and with the solution to come of that comes.
This gratuitous system that comes by defect for all the users of Gmail, is going to give a system to you of construction of surveys that will allow you to create questions and to collect answers of high degree in complexity.
Only if you need to perhaps realise surveys very very complex this tool does not serve to you.
In any case, I have not found still any business of local type or proximity who does not solve all needs in this field of the surveys with this system.
In addition, Google Drive is a system very simple to handle. it is thought so that anyone can construct forms without no previous knowledge.
Steps to create a survey with Google Drive
Because the steps to follow you are going to be able to see them of very extensive way in the video of this lesson 2/7 that attached, to only I am going you to enumerate the simple steps that you must complete to have your constructed survey, although not yet lists to begin to appear it to your clients.
#1 Crear an account of Google (only in case you do not have an account of Gmail)
#2 Ir to Google Drive
#3 Crear a Form
#4 Colocar Title to the Form
#5 Seleccionar the type of question
#6 Escribir the text of the question and the possible answers
What type of questions can be realised in Google Drive?
This is the basic type of question. It is used when we want that the client responds writing a very short text (a phrase).
#2 Text paragraph
When we needed to know any thing of the opinion of the client but we needed that free text without limit can write, this is the option that you must choose.
I like to use it, among others, in the end so that they can leave Observations if they find it appropriate.
#3 Type test
This type of question is the classic one of A or B or C¦ He only can choose one.
#4 Squares of verification
Seemed to the previous one, although with a great difference: the client is going to be able to choose several of the options of answer of the raised ones (To and/or B and/or C¦)
#5 Elegir of one lists
If you want that the client can choose only one of the answers available, and want to present them in drop-down format, this one is your option.
You will have to use this type of question when you require to ask on one or several aspects of your business, and want that the client scores them of numerical form from the 1 to the 6, for example.
Very used to score different types from aspects of a product, service or business generally.
Although very similar to the Scale, difference of her in which one is not to score of 1 to the n but you can be used a free scale, as for example Very in Discord, Discord, In agreement, Very In agreement.
This option occurs only for the cases in that the answer must be a date with format.
It can include or nonYear and Hour.
When the answer must be one hour, this will be the option.
An example could be To what hour is used to coming normally to our restaurant
As you are going to be able to see in the attached video, Google Drive is a tool which already more likely you have and that it is from great power at the time of constructing to forms and surveys for small and medium businesses.
Even though that you could think right now that it is already all the work done, I invite to you that you follow the course, since you are going to be able to create a true system of professional surveys for your local business. This way you are going to be able to give professional finishing much more to him facing your client.
I hope is useful and I hope to you you share the difficulties to me that you find at the time of creating survey with Google Drive.
Today we are going to begin a Mini Curso on as constructing a robust platform to create a survey of satisfaction of the client of a restaurant or of any other type of business, by means of two tools that surely or you know, and that or you very possibly use in your business: WordPress and Google Drive.
When you have been able to enjoy this mini course of 7 lessons you will be able to construct a system to generate surveys to your clients. With them you will be able to know what thinks of your business, of your products or services, your personnel, your facilities or any thing regarding him.
Nowadays is almost a suicide that you do not know the opinion your clients, since this one supposes 2 fundamental pillars for your business:
- It will mark the way to you of improvement in your business. From its observations and valuations you will know clearly what things to eliminate, to harness or to improve of your business. their critics are your opportunities.
- Nowadays, the fact of not asking the opinion of the clients does not avoid that this is one of the motors of promotion or collapse of your business. If your not him questions its opinion to your client, this one is not going away to be silent. It is more, very possibly, the most irritated with your business they will be those that filled the directories of Internet of bad opinions on your business, that simultaneously will cause that many others think it two or three times before coming to buy or to consume to your hotel, restaurant, lies down, hall or clinic.
How to know if it interests to you to follow this Mini-course of 7 lessons in video?
If you fulfill all or the great majority of the conditions that next I expose, it will help you much in your business of following this mini-course to be able to construct surveys for your clients:
#1 You are proprietor or manager of a business
#2 Your business is dedicated to the B2C commerce. that is to say. your clients are natural people
#3 Your premises receive street people on foot
#4 You would like to know the opinion of your clients before these propagate it by Internet
#5 Existen already many directories of opinions of clients in the sector in which you develop
Why we have decided to begin this mini-course?
The origin of this course is in which some of you you have written to me requesting my opinion to me on some problem with the reputation of your business.
After to have proposed some actions, me d account that many of you you did not know how to be able to create surveys easily to communicate to you with your clients.
For this reason I put myself to plan a light course to learn so much the technical part as of market so that you could be constructed a you yourself wonderful platform to construct surveys of all type focused to know any aspect that of your business your clients think.
The final result has been this Mini-course of 7 lessons.
As they are the tools that you need to be constructed this system?
Then he is very simple. You only need a few tools and a little interest to discover how they work.
#1 the survey
In order to ask something first we must know clearly that we want to ask and how we want to organize the answers.
You need to previously construct in a Word document the series of questions that you want that it has the survey and the possible alternatives answers that you are going to give your client.
We will use the versatility of functionalities and the ease of use of WordPress.org to accommodate and to personalize the surveys that you want to construct for your clients.
#3 Google Drive
This it is going to be the motor of the Survey.
Surely or you know Google Drive (or before Docs call). He is very powerful.
It has the possibility of being able to generate and to operate forms. these forms work to the thousand wonders to operate surveys.
A very powerful motor that we are going to mix with the beauty and personalisation of WordPress.
#4 Plugin Google Forms
Indeed to connect WordPress with Google Docs we are going to use a Gratuitous Plugin called Google Forms that allows to integrate the motor of questions and answers and back-office of Google Drive within any installation Web of WordPress.
I come using this Plugin by more from a year, and I can assure to you that it is a wonder.
#5 Subject of WordPress Unite
The final finished one of design we will do it with a gratuitous subject of WordPress called Unite. this subject has been the used one originally on the part of the developer of plugin Google Forms to optimize look&feel of the work.
You will see that it will be to you very easy to personalize the logo and the colors in agreement with those of your business.
And so I am going to show to you in this mini-course your you are going to be able to have a system to create, to manage and to operate infinite surveys with infinite answers on the part of your clients.
No longer there is excuse not to ask your clients and to improve all the aspects of your business.
And you, you are asking your clients at the moment? It beams by means of surveys? That improvements contributes to your business?
If it interests this subject to you and you think that it can contribute value to the people who you know, I would like that you shared it in the social networks so that they can also follow this mini-course.
After some weeks in which it had not been able to record the last video of the email course marketing with Mailchimp for stores and restaurants, finally I can share this last delivery to you. In this last delivery of the course you will discover which are the statistics of the email marketing that you must control to measure the results of your campaigns.
As they are the essential things that I must find out of the result of a campaign?
At the time of sending any campaign of marketing for your business, in all the types of investments in marketing that you realise for your business, it is essential that you can measure the economic performance of the same.
Whenever you send any action of marketing and you do not know the following information, you will be throwing your money to the trash:
- How much the action has cost you (in time or money)
- How much benefit has contributed the action to you (in money, clients or repercussion)
Then exactly the same it passes with the campaigns of email marketing of your store or restaurant. You always must know whichever you has cost each shipment and whichever business has generated to you.
In order to be able to arrive that is to say whichever business it has contributed the campaign to you to the business I propose to you that controls 3 aspects nail of the statistics of Mailchimp:
- How many from your clients they have received the campaign.
- How many of your clients they have opened the mail of the campaign.
- How many of your clients they have given a click to your campaign.
As you know, these data have funnel form. That is to say, the later data always is only a part of the previous ones, being smaller its number whenever it goes to the later stage.
There is a fourth data, for most important my, than Mailchimp does not facilitate to you: Whatever of your clients have come to your restaurant or lies down to buy or to consume as a result of a concrete campaign, and therefore, whichever money in benefit has left a certain campaign you in the recording box of your business.
In order to be able to know that data I invite to you to that you are very pending of the news that I will send in some days to you on software which we have developed to be able to control that data in your business.
ClubClienteVIP is a software that works next to Mailchimp and that will allow you, between many other things, knowledge exactly the ROI (return of the investment) of each of your campaigns of email marketing.
If today you do not know whichever Euros have generated you a campaign by each Euro that you have invested in her, the best thing is than you do not invest¦ you are going to lose much money.
As they are the data that I must be able to wait for of an email campaign marketing?
Although he is complicated to respond of a generic form to this question, since it depends on the type of business, of the type of campaign and of how this one has been executed, from my experience and mainly from the data that to us Mailchimp facilitates, I can give a general rule you that must serve you as guide.
In case you will send a campaign to 1,000 clients, you could hope that a 25% of them opened the mail.
Also, only 30 people of the 1,000 will give click him to some connection of the sent mail.
And you could hope that 7 people will respond to your campaign and bought or consumed in your restaurant or lies down.
From which you know these numbers, she will be to you very easy to be able to know if a campaign has been to you beneficial or and that investment return has not had for your business.
In summary, always you would have to know for each campaign in particular the following data:
- Emails sent
- Emails received
- Emails open
- Emails clickados
- Realised sales
And up to here this course. I hope that you have enjoyed so much as I. You intention to that you apply everything what there are shortage in him and you will see grow your business of exponential way.
I hope to receive your commentaries and experiences with the course or your business by anyone of the habitual channels.
It receives a warm greeting and until the next course (I believe that already I know clearly which is going to be).
As in any film that boasts where there is a superhero that always is more handsome, faster and than help to more old children and, in the email marketing for stores and restaurants also we were with a superhero: the autorespondedor with Mailchimp.
In now already more serious¦ the Autorespondedor it will supervitaminar¡ your relation with the clients and will take a constant and fluid torrent of clients to your local business.
That is a autorespondedor?
A autorespondedor, like a Campaign, is a shipment of information of your business by mail to all or a part of the clients who are in your list.
But it is not exactly just as a Campaign. A autorespondedor has a series of powers that they conduct the military operation to him of more powerful massive communication to take clients to your business.
I want to emphasize 3 characteristics that do it really only:
#1 Is Automatic
One is a type of shipment that is realised without your intervention.
You only must make a good analysis of what and to whom and because reason you want to send a communication to your clients.
Once formed, the autorespondedor will work for you the 24 hours of the day the 7 days of the week without you must realise no type of intervention. To only dedicate to you to receive and to satisfy the clients who will be arriving at your store or restaurant.
#2 Is programmed
One is a shipment that will be realised in the moment in which the circumstances occur that you have established for it.
If you determine that it is sent, for example, a congratulation of anniversary to your client the day of its cumple±os with a gift in the form of bottle of digging that will be able to enjoy that night if it comes to celebrate it with his wife to your restaurant, this message will be sent every day to the clients of your list who turn that day years.
You program it and you forget.
#3 Is segmented
Although a autorespondedor can be formed so that it is sent to everything or part of your list of clients, its greatness is that many of these autorespondedores will be only sent to the clients who fulfill one or several conditions.
For this reason, we can affirm that the autorespondedor has in essence a segmented nature.
That type of autorespondedores you can send to the clients of your store or restaurant?
Even though that the instrument (the autorespondedor) has a great power of generation of sales, he is not nothing without a good battery of strategic operations that to load in him.
In my case, when I feel in front of a client to implement this weapon of massive sales in its store or restaurant, I do it with a battery of than 15 strategies based more on autorespondedores.
Of all of them I want to indicate 5 by its importance and its real and fast impact in your account of operation (Ring, Ring, box):
#1 Congratulation of birthday
Without a doubt one of most effective.
It leaves your automatic salesman congratulates the birthday to your client and it stimulates to him with a promotion so that he celebrates his cumple±os having dinner with his family in your restaurant.
This strategy is of great value in businesses directly related to celebrations, gifts, taken care of or experiences.
I especially recommend it to restaurants, jewelry shops, centers of beauty, spas, stores of clothes.
If your product or service serves as gift, prize, taken care of or as celebration form, this will make you make more money.
#2 X money in the last purchase
You must award of special form the clients who realise a purchase or a especially significant consumption in your premises.
A note of gratefulness with an incentive so that they on the following day return in a short period of days in a mail to the one of the purchase or consumption will work very very well.
You will surprise this type of client pleasingly who interests to you to conserve and to increase.
#3 X purchases or consumptions in the establishment
To the faithful client you must pamper it much.
For example, a strategy to award with a special dinner for 2 people that one client who has come to eat of menu in your restaurant 12 times is a good idea.
You will be able fidelizar his visit to eat of menu with a simple one to flyer promotional announcing the campaign, and also you will discover that client, that perhaps only she comes to eat from menu to your restaurant because she pillages to him near the office, that your restaurant is perfect to have dinner with its pair some Saturdays at night during the year.
This type of strategy works very or in businesses of consumption repeated as restaurants, spas, centers of beauty or stores of clothes.
#4 X purchases or consumptions of a certain product
One of the forms in which the automatic salesman can help you to increase the sales is with the cross-selling.
It consists for example of which to a client who is consuming habitual of you haircut, once has arrived at the 10, you give a bond or a discount to him to prove your service of masculine shaving.
This strategy will very work or in businesses with several lines of business or families of products or services as jewelry shops, beauty parlors, spas,¦
#5 X days that it does not buy or it consumes in your establishment
The automatic salesman can back from bring that one client to you who has himself confused or who is in period to try to your competition.
He stimulates a client who for example for 60 days she has not been eating in your restaurant so that returns.
This will radically reduce your rate of loss of clients. You will be always in the mind (and the mail) of your client. It will not be able to forget to you!
It works very well in all type of businesses, although the number of days that must pass to send reminders will depend much on the sector in which is the business.
As it is created and activate does a autorespondedor?
The creation of a autorespondedor once you know clearly the strategy is very simple. It consists of 7 easy steps.
#1 Crear a autorespondedor
First that you must do already once within your account of Mailchimp it is to go to the eyelash Autoresponders of the vertical menu of the left part of your screen.
Now to initiate the process of creation of the autorespondedor you only must click in the button Creates Autoresponder to you.
#2 Elegir the list to which you want that I was sent the autorespondedor
The following step is to select the list to which you want that this autorespondedor is sent.
You must at this moment also decide if you will send it to all that list or only to a segment of her.
In case you determine what you want that only it can be sent to a segment of the list, you will select as they are the characteristics that must fulfill the members of the list which they will form that segment.
#3 Establecer the conditions of firing of the autorespondedor
This he is one of the fundamental steps of this process of creation of a autorespondedor.
In him you will have to respond to 3 questions:
1. That event will trigger the autorespondedor?
When we spoke here of events we talked about to things as when one subscribes to the list, or when a campaign is opened, or when a concrete connection of a campaign is clicado.
2. When the email can be sent?
Once the event is fulfilled that sends the autorespondedor, you must indicate to him when the mail will be sent: on the following day, that same day, after 3 days, one week¦
3. To that hour and that days will be able to be realised the shipment?
Even though that in the previous question you will determine to him when it must be sent, it is in this third question where you will tell him to what hour or in what days of the week must indeed be sent. Perhaps thus for example, you want that even though that the event is fulfilled and I arrived the moment from shipment, are not realised shipments Saturday and Sunday. For that you will unmark those days.
#4 Informar into the initial datas of the autorespondedor
In this section you must indicate the name of the autorespondedor, the title of the mail and the name and email of the sender.
Here he is of application everything what I told in lesson on the 17 creation and shipment you of campaigns.
#5 Elegir group that you want to use
Like you did in the case of the campaigns you must choose the corporative group within You know Templates
#6 Personalizar the content and leaves from the design
Once chosen the group the message is the moment for personalizing so much how the promotional central image.
#7 Activar the autorespondedor
And either finally, once you have verified that all the elements are Ok, or can activate the autorespondedor by means of the button Start Autoresponder.
Once activated it will ask to you that you confirm it in an emergent window.
As of the moment of confirmation the autorespondedor will begin to work and you will have an automatic salesman for your business.
Here you have the vdeotutorial to see as I create and assets a autorespondedor:
The autorespondedores are the best strategy of email sale marketing for stores and restaurants.
Even though that stops to have available these autorespondedores you must have an account of payment in mailchimp, I can assure to you that in very few days you will have amortized its annual cost.
In the Internet businesses a phrase exists that made at the time much fortune that was Sells while you sleep. In this case, with the implementation of a good strategy of autorespondedores you will be able to apply to your business an adaptation of that phrase that I allow myself to do that it is Sells while you take care of your work in your business.
You will have a great salesman to your service that will bring you to your clients and other new ones to your business so that they consume or they buy more products and of more amount with a system very automated.
And your, you have thought about automating part of the work of attraction of clients to your business? It seems interesting to fill of clients your business to You? It will enchant to me to know your opinion or experiences by means of anyone the social channels or in the commentaries this article.