You are going to change of location your business shortly? You have done It recently? It worries You how affects this to the visibility of your business in Internet?
If you have responded to these questions affirmatively, congratulations, because next I am going to discover as changing of location a business to you without you destroy your visibility in this way online.
Why it is important to modify the data of location of your local business?
Even though that very few businesses give importance to the change of direction in Internet when a business moves to another location, this simple act in the world offline has a capital importance happening of the visibility online of your business, and therefore of the traffic of clients to the business, and its later success or failure.
To take care of very much this aspect is to take care of very much 2 capital aspects for the attraction of clients to your business nowadays:
#1 local Positioning
When a client looks for in Google the word
That it appears or no, depends in very good measurement that, in the case that has taken to end a change, this one has been clear him and without ambiguities to our Google friend.
#2 Reputation online
More and more (and create to me, you are going to go to more) what the clients say on your business is one of the determining factors of your success or your failure of any local business. Those opinions go associate to a business, and this as well, it goes associate to a geoposicionada mailing dress.
If you load to you your reputation online with the change of the premises in your business you are going away to load good part of one of your main assets.
What you must make to change of location a business and when you have to do it?
Two reasons exist for which it is due to be responsible to this question of clear and easy way:
a) The own moment of the change already entails by itself many difficulties and moments of the great stress for the members of the business.
b) It is a subject that can be complex in its correct execution for all person without previous knowledge.
By this enchanted at the time checklist to me on how correctly realising a direction change in Internet that to a great extent simplifies the combat operations control to realise not to have later misfortunes.
Next I show the 10 steps to you that you must realise and when to do it, adapted to the reality of Spain (he is very similar in Latin America).
#1 Definir the exact Mailing dress that you want that it appears in all the places
As I already showed you in the video of the 7 Steps so that your clients find your business in Google is very important that the NAP (the sum of name, direction and telephone of the business) is the same in all the sites of Internet where your business is listed, since the key will be this that will index all the information available on your business under this unique key.
Then in a change, you must determine exactly which will be the new direction and how it will be written. It is not the same
If you that put it difficult, Google will punish to you with the invisibility.
For this reason you must determine exactly which is going to be the new mailing dress and to exactly use that same one for all the later steps.
When to realise it? 60 days before the effective change.
#2 Cambiar the direction that appears in the real world
When you realise a change in a business you must also change a pile of directions in suppliers, clients, etc.
I am talking about to the direction of the receipt of the water, the light, the association of retailers, etc.
In those files they also must place the same direction exactly that you have established in step 1.
When to realise it? 30-60 days before the effective change.
#3 Descubrir the places in which your business in Internet appears listing
As it counted you in 7 Steps so that your clients find your business in Google, although your you have not discharged from the hospital your business in almost any portal or directory, more likely your business is in tens or hundreds of them, since those portals are nourished of data bases of businesses to fill their cards.
For that reason you must cross all the sites where you are listed, later to change the old direction by the new one.
Even though that are payment tools that will facilitate that work to you as WhiteSpark, I I am going to you to recommend today the gratuitous way to do it.
Google uses to locate where your business is mentioned.
For that it writes in the box search the name or leaves from the name of your business, with the name of the street and the old number.
For example, if you are the proprietor of Footwear wolf, located on the street Toledo 30 of Madrid, you would place
It is important that you have a spreadsheet to write down all the sites where appears your business with the old direction thus to take the control of the change.
When to realise it? 30-60 days before the effective change
#4 Empezar to change the direction in the sites in which it appears your business with the old direction
Once you have located and written down the sites in which it appears your business with the old direction, it will be called on to change to you or to solicit that the administrator of the Web changes the direction of the new one.
For this work you will use the leaf of Google Docs that I have facilitated to you in the previous point.
At this moment not yet you will change the directions of the portals enumerated in the following point. Those are most important, and must practically be made at the time of the physical change.
When to realise it? 30 days before the effective change.
#5 Cambiar the direction in the 13 directories of more important businesses
By the great volume of traffic that takes you to your business, in the following 13 portals the new direction of your business must change almost at the same moment in which you realise the change.
These 13 portals are the 13 directories of more important businesses of Spain: Facebook, PaginasAmarillas.es, 11870.com, Yelp, Salir.com, Metroo.es, Opiname.es, FourSquare, Axesor, eInforma, QDQ, Yalwa, LaNetro
When to realise it? 1 day before the effective change
#6 Modificar the direction in your website
Evidently, you must change the direction in your website.
An important thing: it is probable (and desirable) that the direction is in all the pages of your website, and not only in the one of Contact or in the one of Where we are.
The new direction must agree exactly with which you have been changing in the previous steps.
Its importance is in which your own website is the source of greater authority for Google at the time of Geoposicionar your business.
When to realise it? The day of the change
#7. To modify the card of the business in GoogleMyBusiness
This step is crucial.
For the case that already you have verified the card of your business in GoogleMyBusiness follows the instructions that Google in its Help gives you.
For the case that you have not verified still your card, do it, modifying the direction before the verification request.
When to realise it? The day of the change
#8 Verificar that any duplicate in Google Maps does not exist
Once already realised the change you physically must verify that Google does not have duplicate your business (one with the direction new and other with the old man).
In order to verify direct it to you to Google Maps and in the drawer search it introduces the name of your business followed of the one of your city.
It must only appear a card for your business.
In case they exist more than one, you must solicit to Google that eliminates the card with the old direction.
When to realise it? 1 or 2 weeks after the change.
#9 Verificar that the opinions of the clients in the Webs have been conserved after the change of direction
Your business is your clients.
Your clients are their opinions.
You must make sure that with the change of direction there are lost no the reviews that your clients had left in each one of the directories.
He returns to the spreadsheet where you pointed the directories where it appeared your business and assures to you that with the change of location the opinions follow there.
When to realise it? 1 or 2 weeks after the change.
#10 Verificar that sites do not exist where our business follows listing with the old direction
Almost you have already finished.
It returns to the spreadsheet and assures to you that in all the sites that you aimed has changed the direction by the new one.
If it is not thus, ponte in touch with the administrators to return to ask for the change.
In addition, #3 returns to again realise the search of the Step, and returns to point the sites in which it appears still your business with the old location and repeats all the process.
It is important that this task you realise it at least every 3 months.
When to realise it? 3 months after the change.
As you absolutely see an action offline as to change of location your local business it has a great transcendence in the world of Internet, and your positioning in the network.
You knew that transcendence at the time of attracting clients by means of Internet? In the case that you have been changing for months of location, you had present its repercussion? It had consequences in your positioning in Google and the attraction of clients?
It will enchant to me to read your answers in the commentaries or the different channels from AyudaMarketingLocal in the social networks.