Whichever times you have become the following affirmations?
This is not for my business; the great ones have more resources; they have equipment of marketing dedicated to their business; clearly, if I were the McDonalds; .....
The certain thing is that, as everything in the life, there are things that are certain, and things that no.
Amazon, Corte Ingl©s, Unequal,¦. all of them have more resources, equipment of marketing, much experience, image, brand,¦.
But the important thing for you, is that you can also implement with your clients, many of the strategies who use Amazon or Corte Ingl©s, with less resources, less personnel, less experience, less¦. what you want!
What it happens is that they did not explain to you how to do it, nor their equipment of marketing either.
It does not interest to them to do it.
They do not want that you are its competitor.
For that I here am.
In order to tell you what Amazon and Corte Ingl©s do not want that you know.
It is certain that these great companies have tens of dedicated people to influence to their clients, and whom are it potentially, so that they spend more money in his products or services.
The truth is that also you would like to do it truth?
If you follow our blog, you will know of the importance that we give the fact to have a list with all the possible data of your clients.
At least with the name, the email and the date of birthday.
Also we have spoken of the use of the email marketing with those clients, in fact already you know the piece email course marketing who we have totally gratuitous¦ or no?
If you do not have the list of clients you do not continue reading and she implements already!
Then with these premises I am going to explain 6 strategies to you essential fidelizar to your clients, who Amazon and Corte Ingl©s do not want that you know, and much less that you apply them.
Ah, can seem evident, but just in case: they if they apply them ð
1# Felicita to your clients by its birthday
It enchants to me,
It makes me feel well,
That my supplier congratulates me by my birthday, demonstrates me that I am not only anybody to whom to remove the money it doesn't seem to you?
If in addition you prepare a detail to them, BINGO.
If there is a date that to tod@s we like to celebrate is the one of our birthday, so, why you are going to let pass the occasion to be present in the mind of your clients in one of the most important days for them?
Perhaps Or they don't congratulate the unnamable ones to you of more above when yours arrives?
Therefore, already you know, implements this strategy and you will be able to attract your business to your clients in a day in which more they are a little predisposed to spend money ð
2# Implementa a Seal Card
This is a very typical strategy in businesses with much repetition: restaurants, hairdressing salons, stores delicatessen,¦
If you have a business of this type, you must implement strategies of the type, the 10 menu it payment I, or the 5 haircut, free.
These strategies maintain to your client stuck to your business.
Or where you think that it will eat your client, if your you invite to him to a menu of each 10?
However, you do not do it and hopes to that a competitor comes (normally a tax exemption) that he will rob the client.
3# Prize Top Client
Surely now I am going to pillage to you.
To that you do not know, with certainty, without fear to be mistaken, as they are your 3 better clients?
Good perhaps, if you have few if you know it, but have many certainly you do not guess right with the three.
Than it is dealt with this strategy is that you award your better clients, to which spend more money in your business.
A gift, a drawing, some entered for a spectacle, investigates them and gives something them that arrives to them at the heart.
That can seem obvious, but I repeat you know who is yours?
shelp my mother to me when he was small.
Then already you know.
4# To third goes the won one
When I discovered this strategy I thought, then the same it is right.
You know that esteem that until a client does not buy in your business by third time, we cannot consider it a true client?
Caramba, because you put it to me easy, truth? It is necessary to be able of which all the clients who enter our business buy, and at least 3 times do it.
It is that simple.
So when a client realises his second purchase in your business, you must put into operation this strategy, and make him arrive an irresistible promotion that attracts it your business by third time.
5# Events VIP
To some of your clients they like many more things to part of your services and/or products.
To some they like to attend maridajes and product tastings, to others they like the theater, some go to parades, and to others they simply like to leave to take a beer with people guay.
You do not fail to take advantage of the occasion to invite your clients to acts of this style.
Preferably if you organize them. It would lack more!
It organizes the day of the club and invites them to some refreshments and to prick-it itches in your business, or the neighboring cafeteria.
Any excuse is good to improve the personal relation with your clients, you don't create?
6# Thanks of heart
I have shelp to You that the thanked for being is of born good?
Nothing costs to send an email, tuna, candy, of heart, to all clients, one or two days after its purchase, being thankful to them the confidence that continue showing with your products and services.
That yes, in this strategy I must to you put
If you have a business of much repetition: meal of the day, lies down with products of daily consumption or weekly,¦ you must be a little careful with this strategy.
Ponte in the place of your client (that you must always do it).
You imagine to go to eat every day the menu to a restaurant and to every time receive the same message of Thanks, of heart?
To good listener¦.
What have seemed you the strategies?
You have implemented Them sometimes?
You are going to implement some?
Post leaves me your commentaries in, and if you think that I am right more than santo in which I have explained to you, you do not prevail of the knowledge to your amig@s, and shares this article.
After all, we received what we give no?
Until in a moment
Until this moment, there are shortage as constructing a survey with Google Drive and integrating it within the publication structure of WordPress. In this fourth lesson of the Mini-course of how to create a system of surveys for your business we are going to discover as to use the professional finished one and ease of use that gives WordPress to us at the time of personalizing design of the survey.
How or it dresses in the previous lesson, to secure that without touching a single line of code you can personalize to your taste or the image of your business survey the EU you have constructed with Google Drive, we will use the Unite group.
In this video I teach you how to personalize the size and color of letter, how to insert one imagenm of head to the survey, and how to insert your social channels in this survey, among others many personalisations.
Once you have the survey with a design in agreement with the corporative image of your company, we will be able to enter the next lesson in establishing a strategy already to collect with the surveys.
Intention to that I touch all the parameters to you of personalisation of this gratuitous group without fear, since any change that you realise can be reverted with the button To return to the preferences by defect. You are going to see as with some minutes you are going to be able to realise surveys with very professional aspect to all clients.
If you are following the course, to only I request a thing you: it shares its content in the social networks, and you do so many other people can benefit from this content to improve their businesses.
Once created the form in the second lesson, now google is the moment for personalizing form drive.
In order to do it of professional way we will use as the versatility and facility as WordPress and its surroundings.
You are going to see that it is very easy¦
WordPress, always WordPress¦.
WordPress is a so flexible platform that you can use it to obtain very many of the objectives of business in the network.
In this case, I propose to you that it serves to obtain us flexible and professional finishing for the surveys that you realise with a as powerful tool as Google Drive.
In order to obtain this professional ending a personalizable design to the image of your business you will need an installation WordPress, plugin gratuitous call Google Forms, and a gratuitous group for this WordPress called Unite.
Plugin Google Forms
By means of this fantastic plugin gratuitous we will secure 2 great objectives.
- To integrate the form of the survey that we have realised in Google Drive within our WordPress installation.
- To place the destiny page that you love once your client clicks in Sending the questionnaire.
In spite of being very powerful and quite easy to handle, it has a limitation at the moment: public only works with the forms, with whom they are not as private.
If you want to extend the information or to see examples direct you to the Web of the developer.
The Plugin unloads HERE
It soles Unite
Unite is a group elegant and adapted to mobiles and tablets.
Even though that is not necessary to use this group (you can use anyone), I recommend this to you since the developer of plugin Google Forms realised its programming on the basis of this group.
Another great advantage of this group is that it is a group with great possibilities of personalisation of his design, as much in his banner superior as in colors and fonts.
One really is a great group, gratuitous, prepared especially for this work and very personalizable in his design.
Plantilla unloads HERE
As you are going to be able to verify in the video of this lesson to personalize form google drive is very easy, and it will allow to take finished to a more professional the power you of the manager of forms of Google Drive.
If you are following this Mini-course I would like that you shared it in the social networks and thus you can help proprietors of local businesses to know his clients far better and what these think of their business, its products or their services.
After some weeks in which it had not been able to record the last video of the email course marketing with Mailchimp for stores and restaurants, finally I can share this last delivery to you. In this last delivery of the course you will discover which are the statistics of the email marketing that you must control to measure the results of your campaigns.
As they are the essential things that I must find out of the result of a campaign?
At the time of sending any campaign of marketing for your business, in all the types of investments in marketing that you realise for your business, it is essential that you can measure the economic performance of the same.
Whenever you send any action of marketing and you do not know the following information, you will be throwing your money to the trash:
- How much the action has cost you (in time or money)
- How much benefit has contributed the action to you (in money, clients or repercussion)
Then exactly the same it passes with the campaigns of email marketing of your store or restaurant. You always must know whichever you has cost each shipment and whichever business has generated to you.
In order to be able to arrive that is to say whichever business it has contributed the campaign to you to the business I propose to you that controls 3 aspects nail of the statistics of Mailchimp:
- How many from your clients they have received the campaign.
- How many of your clients they have opened the mail of the campaign.
- How many of your clients they have given a click to your campaign.
As you know, these data have funnel form. That is to say, the later data always is only a part of the previous ones, being smaller its number whenever it goes to the later stage.
There is a fourth data, for most important my, than Mailchimp does not facilitate to you: Whatever of your clients have come to your restaurant or lies down to buy or to consume as a result of a concrete campaign, and therefore, whichever money in benefit has left a certain campaign you in the recording box of your business.
In order to be able to know that data I invite to you to that you are very pending of the news that I will send in some days to you on software which we have developed to be able to control that data in your business.
ClubClienteVIP is a software that works next to Mailchimp and that will allow you, between many other things, knowledge exactly the ROI (return of the investment) of each of your campaigns of email marketing.
If today you do not know whichever Euros have generated you a campaign by each Euro that you have invested in her, the best thing is than you do not invest¦ you are going to lose much money.
As they are the data that I must be able to wait for of an email campaign marketing?
Although he is complicated to respond of a generic form to this question, since it depends on the type of business, of the type of campaign and of how this one has been executed, from my experience and mainly from the data that to us Mailchimp facilitates, I can give a general rule you that must serve you as guide.
In case you will send a campaign to 1,000 clients, you could hope that a 25% of them opened the mail.
Also, only 30 people of the 1,000 will give click him to some connection of the sent mail.
And you could hope that 7 people will respond to your campaign and bought or consumed in your restaurant or lies down.
From which you know these numbers, she will be to you very easy to be able to know if a campaign has been to you beneficial or and that investment return has not had for your business.
In summary, always you would have to know for each campaign in particular the following data:
- Emails sent
- Emails received
- Emails open
- Emails clickados
- Realised sales
And up to here this course. I hope that you have enjoyed so much as I. You intention to that you apply everything what there are shortage in him and you will see grow your business of exponential way.
I hope to receive your commentaries and experiences with the course or your business by anyone of the habitual channels.
It receives a warm greeting and until the next course (I believe that already I know clearly which is going to be).
When I ask to him a client which is its objective when home to work, it says almost always to me that to sell more or to have more clients. Today I am going to concentrate in how to secure that objective of a form different from which the great majority does: to sell more present clients.
Why to sell present clients it is the shortest way more towards the success?
When any business considers the necessity to sell more, normally it is sent to obtain new clients.
You must know that 3 ways exist to be able to sell more in your business:
- To obtain more new clients
- That the present clients buy more (they increase the value of the ticket and its frequency of purchase)
- To reclaim lost clients
Even though that, as he told you, almost all the proprietors of businesses send themselves to by the first option, you would have to know that the fastest, cheap and sustainable form to increase the sales in your business is the second option: To sell more your present clients.
This greater sale can have 3 forms:
To sell more products or services to them.
To sell more expensive products or services to them.
To sell to them most frequently.
Anyone of the 3 forms is very valid to secure the objective to increase the sales in your business.
When before it commented to you that it was the cheapest form, referred to me to that the cost of acquisition of a new client is of 4 to 6 times more expensive than the cost of maintenance of a client whom already it is buying to you.
The results of this type of activities are so spectacular because with an increase of 5% in the ratio of retention of clients you would produce an increase among the 25 and 95% of the benefits in your business.
The Arms What you need to have to sell more to present clients?
Once we know clearly that this it is the shortest way, you must know as they are the elements that you are going to need to be able to sell more to present clients:
#1 a list of clients
Or I have often commented to you in the entrances and in the videos that are essential that you begin or one lists with the data of your clients.
Nowadays whenever you see a client leave by the door of your business without having its data of contact (at least the email), you would have to see as a ticket of 100 or 500 Euros goes away by your door.
Without one it lists. you are going to continue rowing from zero every day to take clients to your business.
I do not advise it to you!
#2 a registry of the purchases
Although it is not essential, if he is very recommendable to count on a system that allows you to register what and when they buy your clients to you.
If accounts with that information, its later operation will give to majors benefits you, since you will be able to give each client what it is hoping to be able to buy to you because adapts to its needs and habits.
#3 Automatizar the system of communication with your clients
As in the previous case, you can sell more to your present clients without needing automating the sale system.
But we are realistic¦ It does not have sense to more cheap spend your time in which a machine will do faster, more efficient and than you or anyone of your employees.
The automatization of the system of communication and promotion with your clients is the sour cherry of the pie and the best investment for your business.
The Bullets How to cause that your present clients buy more to you?
Once already you have the elements that your business will need to sell more to your present clients, you will have to equip to the system with the keys that will cause that your clients buy more to you, spend more money, and they do it with more frequency.
#1 the cross-selling
One is to be useful that a client buys a certain product or service to you to present one complementary one to him.
A classic example of cross-selling would be that one store of clothes that send a promotion of jackets to all the buyers of trousers.
#2 Agradecer the purchase with some type of flattery
To the clients we like that they have deferences with us.
Thus, your clients will be thankful that on the following day or after a few days of his visit to your business, you send a note of gratefulness or any type to them of flattery.
This flattery can be for example from a coupon so that they return in X days, to the invitation to an event that celebrates your business in some days.
For example, if you are owner of a restaurant, you can send to your client a note of gratefulness by his visit with an entrance for a class of group kitchen to celebrate in the following dates in your restaurant. You will fidelizar¡s to your client, and if you add to him that she can attend with a friend, you will catch new clients for the system (you do not forget to include to the friend in your data base).
#3 Enviar useful advice and recommendations to your clients
This it is the example of a good work that does not cost money. You only must invest to time and wisdom.
He contributes value to your clients. Teach to them how to use your products or services. Secret samples of the field where you move.
For example, if you have a store of painting materials, it sends to your clients one or two videos to the month of how applying that painting type that is used so much for X work. They always are going to return to buy to your business when they need painting or anyone the products that you sell.
#4 Dar a special treatment to your clients VIP
Certainly all clients are not equal.
More likely 80% of your income come from 20% of your clients (Law of Pareto).
It takes care of to these clients as a gold.
Give special things them.
They are the base of your business, and the principle from which to construct any thing in him.
For example, if you have a product store delicatessen, it invites free of charge to your 10 better clients to an exclusive presentation for them of products of the new season. You are going to see as this small investment multiplies in the next days or weeks (if night does not do it in sales in that same afternoon/).
#5 Dar to know your present clients what is what your you sell
Often your clients buy a certain product in another business because they do not know that you also sell it. That cannot happen to you.
He is very cheap and effective to cause that your clients know exactly in which you can help them and as they are the products or services of which you arrange.
For example, if you have a hotel and you also commercialize excursions, it sends to your clients a promotion so that they know that excursions can do. Send information to them on those excursions, leaving them clear that they can acquire them in your hotel. I propose to you that you stimulate to them with the small flattery by its purchase (for example a white coffee free next to the chimney of the hotel).
#6 Tratar to your clients by the name
To all we like to feel us special and that they take care of to us personally.
That is one of the strengths of the small and medium businesses.
If you have a list of clients, I recommend to you that you use for knowing it the name of your clients at least, at the moment at which they are in your business.
The fact to make feel comfortable your client will cause that more money in your business is spent.
One of the keys to sell your present clients is more that more money in your business is spent.
One of the best forms is the Upselling.
It consists of adding to some extra characteristics to the product or service that contributes to major value and price to him.
Thus for example, if you are owner of a beauty parlor, you can propose the client that has contracted a dye to you, the application of a certain special product for the hair dyed by only X Euros more.
#8 Preguntar the opinion and to ask feedback your clients
It does not have nothing else rewarding that knowledge that worries about one.
Then that is what you must do with your clients.
A good form to do it, once has consumed the product or service that they had contracted, is to ask to them on its experience and on what things value and what things you would have to improve of the same.
You are going to kill two birds of a shot: the client will feel special, and you will be able to improve every day your business with his contributions.
An example could be, in the case of a hotel, send an email being thankful the visit and inviting to answer a small survey online, the next day to check-out of the client in the hotel.
Since you have been able to verify, if you need to sell more in your business of constant and profitable way, the best form to do is selling it more to the present clients of your business.
Until you do not have or optimized the promotion of your goodwill you do not send yourself search new clients by means of advertising or similar investments.
It is much more difficult and expensive that somebody that does not know you buys or consumes in your business, that does it somebody that already is your client.
With this I am not saying to you that you do not look for new clients. No. With this I say you that first you make profitable your clients well and who later you look for new clients, but not to cold door, but raising with a lever you in which already you must to obtain of new. But this already I am going it to leave for a post for more ahead.
Gustaria me who you told me if you have considered to express of profitable way your base of clients, and if so how you have taken it to end.
I wait for your commentaries and contributions in the blog or the social channels. A greeting