Lesson 18: To create attractive campaigns graphically: Canva.com

Lesson 18: To create attractive campaigns graphically: Canva.com

Now that or you can create and send campaigns to all or some of your clients I want that we stop ourselves in a very important aspect at the time of obtaining that those shipments become sales in your store or restaurant: the graphical design of those campaigns.

 

In order to secure to really attractive and professional designs of your campaigns and autorespondedores a secret weapon exists. This secret weapon is called Canva.com.

 

That is Canva.com?

 

Canva.com is a gratuitous application Web that obtains to professional designs on the part of people without no conocimeinto of design nor of use of design tools.

 

What is the Structure of a Campaign?

 

As you already discovered in the previous lesson the creation of campaigns (and also of autorespondedores how you will discover in later lessons) must follow a structure of contents.

 

Even though that, as I already commented you in lesson 15 on the creation of groups, at the time of creating a group you can follow the structure that your you consider, next I present the structure to you that I itself with my clients with very good result:

 

Scheme soles EMM complerta

Scheme soles EMM complerta

 

With this structure we obtained that the messages are clear and always they follow a coherence. Of this form, we avoided to create campaigns to which lacks some of the elements nails.

 

As you can see in this proposal of structure are 2 blocks where it is very important to be able to apply graphical elements that they give to great force and quality to the message:

 

  • The head: This head will be an image of 940x190px that can be used in all the shipments that you realise. Normally it will include the logo and/or the name of the business, and can also include the slogan, in case of having it.

 

  • The central creativity of the Campaign: This image is the central part of the shipment. In her it will appear the central message of the campaign or the autorespondedor. In her it must be determined the message that you want that I arrived at receiving client of the shipment. As I recommend to you later, you do this image of 800x1200px in Canva.com.

 

How designed are the images for the shipments with Canva.com?

 

Even though that Canva.com is very simple and is conceived so that noncustomary people to the tools of graphical design work with him, I have wanted to develop a small scheme of steps that you must follow to create designs for your campaigns and autorespondedores.

 

#1 Crear a gratuitous account in Canva.com

 

In order to create an account you must go to www.canva.com and place your email and a password. Also you can be created an account by means of your profile of Facebook.

 

#1CrearCuentaCanva

#1CrearCuentaCanva

 

#2 Crear a linen cloth with Dimensions œGraphic Blog

 

Once created the account and verified the mail with which you have registered you must go to the part superior of your screen where design is œStart to new and among all the predefined sizes you must choose the one of œBlog graphic.

 

#2BlogGraphic

#2BlogGraphic

 

This design counts on a size of 800x1200px.

 

You must consider that once this image is raised your campaign in Mailchimp, this one will turn this size to 600x900px. It is important that you never place an image with a width inferior to 600px, since then the image will not be seen with clarity.

 

For the case of the head image, you must choose the option œUses custom dimensions and to assign a measurement to him of 940x190px.

 

#3 Elegir Group of Design

 

Once already you have defined the size of the creativity, in the left part of the screen will appear to you the predefined designs of which you arrange.

 

In order to select one, you only must drag the wished one to the central part where it is the linen cloth.

 

#3DisenoPreconfigurado

#3DisenoPreconfigurado

 

One of the advantages that it has to use one of the sizes that to us Canva facilitates is that we can start off of really good designs where, as we see in the following steps, you can modify all the existing one in the design that you have chosen and/or to insert all the elements that you consider opportune.

 

#4 Modificar color of the bottom

 

From the election of the design that you will use as it bases for yours, you can change the color of the bottom or to even choose another Bottom going to the eyelash œBackground and dragging to the linen cloth the bottom that you like.

 

#4CambiarFondo

#4CambiarFondo

 

#5 so large Personalizar, color, texts and fonts of the elements and texts

 

Easily you can modify the size, the color, the transparency, the type and the size of letter, as well as the position of all the elements that comprised of your departure design, simply selecting them and using the controls that will appear to you upon these.

 

#5EdicionElementos

#5EdicionElementos

 

Also you can eliminate all the elements that exceed selecting them to you and clicking on the icon of the dustbin

 

#5EliminarElementos

#5EliminarElementos

 

#6 Insertar new elements and texts to the design

 

You can insert new elements to the design going to œSearch and choosing between the different types from elements: Lines, Banners, Icons, etc.

 

#6NuevosElementos

#6NuevosElementos

 

Once unfolded some of those categories of elements you must choose the one that you want to incorporate to your design and to drag it to your design. That easy!

 

Once either you have that element in your design, or you can modify it or to eliminate according to you have seen it in the previous step.

 

#7 Publicar and to unload final image

 

Once already you have the image as you want it, only has left to unload it. Going to œLink&Publish of the right part superior of your screen and choosing later if you want the design in format image or format pdf (to use it for email campaigns marketing it only uses without a doubt the format image).

 

to #7PublicarYDescargar

to #7PublicarYDescargar

 

#7PublicarYDescargar2

#7PublicarYDescargar2

 

#8 Insertar image in the campaign of Mailchimp

 

Now that or you have the image unloaded in your computer, or you can go Mailchimp and create the campaign.

 

#8InsertarEnMailchimp

#8InsertarEnMailchimp

 

When choosing the group with that you are going to realise the campaign, in the place of the promotional image, replacing the image that appears in the group by this image which you have constructed in Canva for that campaign.

 

Conclusion

 

Canva.com will change not only to the image of your campaigns and autorespondedores but all the image that it give of your local business to the public.

 

This tool is going to serve to you to easily create without knowledge in design flyers, menus, promotional images, images in the point of sale, etc. Canva.com will cause that the image that you transmit of your business in social networks improves substantially, since with her you will create banners and images for your page and your posts in facebook, the graphical personalisation of your channel of Twitter or the one of your channel of Youtube.
You are really going to discover a tool that will take the image of your business to another level. Before it had never been so easy to be able to have a professional corporative design to cost 0 or with really ridiculous investments.

 

Videotutorial

 

Next you can see all the tutorial in version video: