If you have decided that you want to have more clients for your business, and that the channel that you are going to use to obtain them is Internet, I have the 2 news: good and a bad one:
The Good one: Indeed, in Internet you are going to be able to be able to catch more clients for your business.
The Bad one: In order to gain clients you need a blog with traffic. And I only know two forms to obtain that traffic: by means of announcements of payment or the generation of contents.
Therefore, if you want to obtain more clients for your business you must generate contents of quality for your clients. And that, unless you generate graphical contents (photographies) or videos, you are only going it to obtain writing in your blog.
For this reason you must record to stone this message: .
9 reasons for which you need a blog for your business
#1 Mejorar¡ the visibility of your business in the searches in Google
If a potential client needs to buy a product or service in his city, nowadays she will go away to the box of searches of Google to key his problem or necessity.
If your business has a blog that contributes value to your potential clients, one of the businesses that are going to find that person who wants to buy what you sell will be yours.
With a blog for your business you are going to be placed in front of 95% of your competition in Google. Create to me!
#2 will position to You as an expert in your matter
If one to twice to the week you write an entrance in the blog of your business where you help your potential clients, these are going to be able to verify that you are a specialist in products or services that you sell.
They are going to want to you to buy, you you are not going to them to have to sell.
You will have gained his credibility through blog.
#3 Ayudar¡ to promote you in the social networks
If you are of that they think that the social networks must be one of the pillars of your strategy online, congratulations.
But little visibility and impact you are going to have in the social networks itself you dedicate yourself to share content of others.
The social networks love the fresh content.
In fact, the fresh and original content is for the social networks what the blood is for your body or mine.
#4 Crear¡s a data base of frequent questions on your products, services or on the subject which you deal with
Through the generation of entrances to your corporative blog during months you are going to construct a community.
And that community is going to be composed by potential clients. By people who intensely are interested in which your you sell.
Those potential clients are going to send messages to you (mails, social commentaries in the blog, networks,¦) with the doubts that have of your products and services. You are going to verify that those questions are repeated of amazing way. And this is going to allow to construct an arsenal to you of Frequent Questions that you will be able to use in your .
Really, you will understand his doubts and their fears at the time of buying what your you sell. And you are going to be able to help them to eliminate those doubts and fear of simple and fast way with those Frequent Questions.
#5 Recoger¡s the feedback of your clients
Like in the previous point it commented to you that you were going to be able to pick up the doubts and fear before buying or to enter your business, with a blog you are going to be able to know feedback your clients once have bought your products or services or once have come to your restaurant or lies down.
This will help you to improve every day the quality of your products or services and to find to the best suppliers for your clients.
#6 Capturar data of interested in your products or services
A blog is the second best place where to capture the data of your clients or potentials clients (first it is your physical establishment).
To be able to count on a data base of clients and coverall a data base of potential clients (not yet they have bought to you but they are readers of your blog) is the base without which it is going to be difficult that you let grow your business by means of marketing by Internet.
With a blog, you are going to be able to create a data base of emails of the potential clients interested in your products or services that not yet they have bought to you but that they follow you in the blog. This is best pecera where to fish fish. I assure it to You!
#7 Mantendr¡s a more constant and intimate relation with your clients. You will be present in its minds
I only decide me my fish seller when I have desire to eat good fish and am going to its fish market to buy.
If the fish seller were able to be in my brain in more occasions certainly would go more times to a to buy to its store. Certainly some of the times that not what to eat, would possibly come me to the mind to eat fish.
Itself with the example: Although I like to cook, as fish less times to the week of which she would have. This is due that I know really few species fish and very few forms to prepare it.
If my fish seller had a blog where it educated me in the different species that there are, as they are his benefits and how to prepare them, I am certainly my brain would remember more times to the month buy to him fished and to prove those advice who have given to me in their blog.
This is only an example, but we could apply it almost to all the sectors of the local businesses.
In order to sell you must more be more in the mind of your clients.
#8 New channel to have informed into your work your clients
With a blog you will substantially improve the communication with your clients, since you will establish a direct and bidirectional channel between your and they.
One better communication will go deep in one better relation with them.
And if improvements that relation¦. Bingo! More sales!
#9 will bring clients to You throughout long time
If you decide to go by the fast route of only paying by the traffic, once the money finishes to you or simply you decide to end the campaign, you will stop receiving visits to your business.
However, if your strategy is, at least partly, of contents in your blog, the visits that it generates to you the blog are going to last during long time. Even during years.
As mine says to a friend, to create content in Internet for my business is for my as an investor to buy houses and to rent them. You create assets that are going to bring benefits to you throughout the years.
How you can see, there are many and varied reasons for which if you want to increase clients by means of marketing by Internet, and you do not create a blog, really you have almost null possibilities of obtaining it.
You do not spend much money in design Web nor in publicity in Google Adwords or Facebook, because what it will give you a substantial increase of sales and clients will be a blog with contents of value for your potential clients given regularly.
And do you, already have a blog for your local business? What type of entrances you write in him? Which of the reasons that I enumerate in this entrance you have already been able to verify in your own skin?
I will like to receive your answers, commentaries or questions in the section commentaries of the blog or in the social networks.
When to realise or to order the project of the website of your business you must be asked what is the system of management of contents more adapted.
When normally I recommend a client to realise the project with WordPress, this one asks to me almost always Why I have to use a gratuitous platform as WordPress for my business?
From all those occasions in which I have answered this question this entrance is born. And as this it is the first great decision that you must take at the time of home the project of the website of your business, you must know clearly the reasons by which it agrees to you to use WordPress for your project.
Main managers of contents for the website of your business
At the time of deciding what of the systems of management of contents is the best one for your business, you must know first as they are the main alternatives.
The main managers of contents that you can find or that your webmaster he can propose to you at the time of creating or redesigning the website of your business are: Blogger, Joomla, Drupal, WordPress or a propietary manager.
I already advance to you that the last one is the worse one of the elections. Later I will explain to you because never you must choose to create the website of your business with a manager of contents of propietary code, or to simplify, that this developing by the company that is going to develop the website of your business.
Therefore, within the 4 previous options, basing me on my experience and the type of business who you have if you are reading this entrance, your election must be yes or yes WordPress (I talk about to WordPress.org, not to WordPress.com)
This decision is based on 9 great reasons:
#1 Is of free code
This means that nobody is owner of the code. In other words, behind WordPress it is an immense community of programmers that altruistically is maintaining and developing the code of the platform.
So that you understand to me, you are going to have a great group of developer collaborating with you without a Euro costs to you.
#2 you will not be in the hands of anybody
Never, I repeat, you are never going to be into the hands of no programmer or company of development.
The project will be yours. Of nobody more.
If you do not reach an agreement with the implementation equipment you will be able search any other, that it is going to be able to begin to work in your website after 2 minutes because it will know WordPress and its code perfectly.
Literally, you are going to be able to change of technological partner when you decide it, if therefore you wish it, reducing to the minimum the cost of the change.
You are not going to be tied to anybody.
#3 Easy optimization SEO
Google loves WordPress.
WordPress has been developed to be the platform of management of contents that better works search engine optimization.
In addition, you will be able to install some plugins as SEO by Yoast (you yourself easily) that they will improve concerning positioning the website of your business.
#4 Easy to use and to learn
One of the reasons for which WordPress has become the manager of Internet contents more used is indeed by its ease of use.
You are not going to need to anybody to update the contents of the website of your business.
In addition, if you need to learn since any thing in WordPress becomes, you have hundreds of gratuitous courses and payment on this tool.
WordPress is structured in a nucleus and infinity of extensions (Plugins calls).
You are never going away to find limited if you begin the website of your business with this platform.
..... That you need to add a store online to your site¦. there it is Woocommerce¦.
..... That you need to add a social network to your site¦. there this Buddypress .....
And thus until almost any solution.
But even if plugin does not exist that does what you need¦ there is no problem, since you are going to be able search between million developer that to know WordPress perfectly so that they develop plugin that does what your business needs.
#6 used System more in Internet
The data speak by themselves.
Of the websites that 37.6% are in the world only they use a manager of contents (the data would be still greater if we only took the sites done in the last 5 years).
Of these, more of 60% WordPress uses, followed a sidereal distance of Joomla, with a 8% justito.
As you can see, your business does not have to invent the wheel.
#7 you will not have left small
If I tell you that some of the websites constructed with WordPress are those of MTV News or the site of The Rolling Stones, you think that you are going to have problems of yield in the website of your business in the future.
Indeed, you can sleep calm.
Nowadays (before he was not absolutely thus), with WordPress any type of website can be constructed almost, even those that receive million visits to the day.
#8 high level of security
Because he is the manager of contents more also used is the manager of contents with greater degree of exigency in security.
In addition, you yourself you will be able to implement plugins of security that will make the website of your absolutely unconquerable business.
#9 Great variety of designs to choose
As others of its companions, WordPress totally separates the part of the content of the part of design.
For that reason to work with WordPress you will have to acquire a group that adapts to your requirements.
There are them gratuitous and of payment. And an army of good designers Web will be able to cause that design is personalized until the detail for you without costs an eye to you of the face.
Really, there are many and great reasons by which you must choose WordPress for the website of your local business.
With this platform you will save time and money in the development and will accede to a tool that already today is the one that uses great corporative sites.
And do you, also use WordPress in the website of your business? You considered all these subjects at the time of choosing what was the best platform for your business?
It will enchant to me to know your answer in the commentaries this entrance or the social networks.
Nowadays still a great majority of local small businesses exists that do not count on a website/corporative blog. And many of the businesses that yes have a website/corporative blog only conceive their site as an extension of the old publicity but in digital format.
We find proprietors who think that to have a website/blog of the business is simply an actual requirement, that is to say, that only the important thing is to have it, and is not that!
A website by only made have will not contribute it any value to your business. Good if, your friendly will say that it is very dandy¦
If you try that your website repels positively in your account of results and takes clients to your local business, you must separate from the website of Whom we are, where we are, contacts to us little and more.
At the moment, you must see your website as an extension of your business in the network, where you must present your Unique Proposal Sales, that is to say, because I must buy to you and not another one or why I must enter your business and not any other.
A profitable website that contributes value to the business must fulfill a series of requirements:
#1 Tener the information of accessible contact quickly on the front page
You only have enters 5 10 seconds to capture the interest and to give the information that it looks for your visitor. Accessible Tenla right away in the initial page. That they do not have it search!
#2 Capturar the data of your visitor
The great majority of businesses does not capture the data of their visitors to try to later turn them into clients by means of email marketing. For that reason they time and time again pay to campaigns of Adwords or Facebook Ads, throwing to the trash literally almost all the investment, or are able to take views of finders that never return to visit the site.
If your captures at least the email of your visitors, you are in front of 99% of your competitors. It will very cheap turn out to you to later turn them into clients.
#3 focused Estar to position your products or services in the local search
The pages of the website of your business must be raised to position what your visitors look for, not the brand of your business. Unless your business is a very great business or has enormous amounts of money to invest in channel Internet, you must focus to optimize your pages by pizza median in Barcelona instead of Gonz¡lez Pizzeriums (it is an example).
#4 Acercar and to make accessible the person or people who are behind the business
To the people we like to buy people, more than to great brands or corporations. And this truth in the local world is still more overwhelming.
It discovers who or who is behind the business.
Your clients want to know Pepe and Maria, to put expensive and to be able to trust to them them.
#5 Resolver doubts that the visitor can have on your business
You have the opportunity to solve doubts of your visitors. Nobody purchase with doubts. It solves doubts, and will arrive the sales and the visits at your premises.
#6 Dar tries social of your work
All we are scared to mistake us when buying. Easy P³nselo. It places opinions of your clients who speak of your good one for doing.
Demonstrate to them that in your business you are really good. And nothing better for that than is your own clients who convinces to them with their real and sincere testimony.
#7 Aportar value to your visitor
If you contribute to value knowledge the client is going to trust you and you can be turned into his shoemaker, optician, jeweler, etc of confidence.
Help them to solve that is looking for when they arrive at the website of your business.
#8 Posicionar to your business as expert in your niche of market
All we want to work with the best ones. And to demonstrate that we dominated perfectly our market there is nothing no better than to write envelope he.
You must use your website (better blog for this case) to educate to your clients on your products and services, demonstrating to your visitors who you are the expert majors, at least, of your city or region.
That they know that If trusts you they will hand over good.
In a post later I will develop to this idea shaping 22 pages or sections that must have the website of your local business to be able to satisfy these requirements, and therefore, to take business to your local busines.
Does the website of your local business satisfy these requirements? Fulfill Them do all? You agree in which these are requirements that all website of local business would have to fulfill? I will like to know to your opinion and your experiences in the commentaries of this entrance.