As in any film that boasts where there is a superhero that always is more handsome, faster and than help to more old children and, in the email marketing for stores and restaurants also we were with a œsuperhero: the autorespondedor with Mailchimp.

 

In now already more serious¦ the Autorespondedor it will supervitaminar¡ your relation with the clients and will take a constant and fluid torrent of clients to your local business.

 

That is a autorespondedor?

 

A autorespondedor, like a Campaign, is a shipment of information of your business by mail to all or a part of the clients who are in your list.

 

But it is not exactly just as a Campaign. A autorespondedor has a series of œpowers that they conduct the œmilitary operation to him of more powerful massive communication to take clients to your business.

 

I want to emphasize 3 characteristics that do it really only:

 

#1 Is Automatic

 

One is a type of shipment that is realised without your intervention.

 

You only must make a good analysis of what and to whom and because reason you want to send a communication to your clients.

 

Once formed, the autorespondedor will work for you the 24 hours of the day the 7 days of the week without you must realise no type of intervention. To only dedicate to you to receive and to satisfy the clients who will be arriving at your store or restaurant.

 

#2 Is programmed

 

One is a shipment that will be realised in the moment in which the circumstances occur that you have established for it.

 

If you determine that it is sent, for example, a congratulation of anniversary to your client the day of its cumple±os with a gift in the form of bottle of digging that will be able to enjoy that night if it comes to celebrate it with his wife to your restaurant, this message will be sent every day to the clients of your list who turn that day years.

 

You program it and you forget.

#3 Is segmented

 

Although a autorespondedor can be formed so that it is sent to everything or part of your list of clients, its greatness is that many of these autorespondedores will be only sent to the clients who fulfill one or several conditions.

 

For this reason, we can affirm that the autorespondedor has in essence a segmented nature.

That type of autorespondedores you can send to the clients of your store or restaurant?

 

Even though that the instrument (the autorespondedor) has a great power of generation of sales, he is not nothing without a good battery of strategic operations that to load in him.

 

In my case, when I feel in front of a client to implement this œweapon of massive sales in its store or restaurant, I do it with a battery of than 15 strategies based more on autorespondedores.

 

Of all of them I want to indicate 5 by its importance and its real and fast impact in your account of operation (Ring, Ring, box):

 

#1 Congratulation of birthday

 

Without a doubt one of most effective.

 

It leaves your automatic salesman congratulates the birthday to your client and it stimulates to him with a promotion so that he celebrates his cumple±os having dinner with his family in your restaurant.

 

This strategy is of great value in businesses directly related to celebrations, gifts, taken care of or experiences.

 

I especially recommend it to restaurants, jewelry shops, centers of beauty, spas, stores of clothes.

 

If your product or service serves as gift, prize, taken care of or as celebration form, this will make you make more money.

 

#2 X money in the last purchase

 

You must award of special form the clients who realise a purchase or a especially significant consumption in your premises.

 

A note of gratefulness with an incentive so that they on the following day return in a short period of days in a mail to the one of the purchase or consumption will work very very well.

 

You will surprise this type of client pleasingly who interests to you to conserve and to increase.

#3 X purchases or consumptions in the establishment

 

To the faithful client you must pamper it much.

 

For example, a strategy to award with a special dinner for 2 people that one client who has come to eat of menu in your restaurant 12 times is a good idea.

 

You will be able fidelizar his visit to eat of menu with a simple one to flyer promotional announcing the campaign, and also you will discover that client, that perhaps only she comes to eat from menu to your restaurant because she pillages to him near the office, that your restaurant is perfect to have dinner with its pair some Saturdays at night during the year.

 

This type of strategy works very or in businesses of consumption repeated as restaurants, spas, centers of beauty or stores of clothes.

#4 X purchases or consumptions of a certain product

One of the forms in which the automatic salesman can help you to increase the sales is with the cross-selling.

 

It consists for example of which to a client who is consuming habitual of you haircut, once has arrived at the 10, you give a bond or a discount to him to prove your service of masculine shaving.

 

This strategy will very work or in businesses with several lines of business or families of products or services as jewelry shops, beauty parlors, spas,¦

#5 X days that it does not buy or it consumes in your establishment

 

The automatic salesman can back from bring that one client to you who has himself confused or who is in period to try to your competition.

 

He stimulates a client who for example for 60 days she has not been eating in your restaurant so that returns.

 

This will radically reduce your rate of loss of clients. You will be always in the mind (and the mail) of your client. It will not be able to forget to you!

 

It works very well in all type of businesses, although the number of days that must pass to send reminders will depend much on the sector in which is the business.

As it is created and activate does a autorespondedor?

 

The creation of a autorespondedor once you know clearly the strategy is very simple. It consists of 7 easy steps.

#1 Crear a autorespondedor

 

First that you must do already once within your account of Mailchimp it is to go to the eyelash œAutoresponders of the vertical menu of the left part of your screen.

 

Autoresponders-1-1

Autoresponders-1-1

 

Now to initiate the process of creation of the autorespondedor you only must click in the button œCreates Autoresponder to you.

Autoresponders-1-2

Autoresponders-1-2

#2 Elegir the list to which you want that I was sent the autorespondedor

 

The following step is to select the list to which you want that this autorespondedor is sent.

 

You must at this moment also decide if you will send it to all that list or only to a segment of her.

 

Autoresponders-2

Autoresponders-2

 

In case you determine what you want that only it can be sent to a segment of the list, you will select as they are the characteristics that must fulfill the members of the list which they will form that segment.

#3 Establecer the conditions of firing of the autorespondedor

 

This he is one of the fundamental steps of this process of creation of a autorespondedor.

Autoresponders-3

Autoresponders-3

In him you will have to respond to 3 questions:

 

1. That event will trigger the autorespondedor?

When we spoke here of events we talked about to things as when one subscribes to the list, or when a campaign is opened, or when a concrete connection of a campaign is clicado.

 

2. When the email can be sent?

Once the event is fulfilled that sends the autorespondedor, you must indicate to him when the mail will be sent: on the following day, that same day, after 3 days, one week¦

 

3. To that hour and that days will be able to be realised the shipment?

Even though that in the previous question you will determine to him when it must be sent, it is in this third question where you will tell him to what hour or in what days of the week must indeed be sent. Perhaps thus for example, you want that even though that the event is fulfilled and I arrived the moment from shipment, are not realised shipments Saturday and Sunday. For that you will unmark those days.

#4 Informar into the initial datas of the autorespondedor

 

In this section you must indicate the name of the autorespondedor, the title of the mail and the name and email of the sender.

 

Here he is of application everything what I told in lesson on the 17 creation and shipment you of campaigns.

#5 Elegir group that you want to use

 

Like you did in the case of the campaigns you must choose the corporative group within œYou know Templates

 

Autoresponders-4

Autoresponders-4

 

#6 Personalizar the content and leaves from the design

 

Once chosen the group the message is the moment for personalizing so much how the promotional central image.

 

Autoresponders-5

Autoresponders-5

 

#7 Activar the autorespondedor

 

And either finally, once you have verified that all the elements are Ok, or can activate the autorespondedor by means of the button œStart Autoresponder.

 

Autoresponders-6-1

Autoresponders-6-1

 

Once activated it will ask to you that you confirm it in an emergent window.

 

Autoresponders-6-2

Autoresponders-6-2

 

As of the moment of confirmation the autorespondedor will begin to work and you will have an automatic salesman for your business.

 

Here you have the v­deotutorial to see as I create and assets a autorespondedor:

 

Conclusion

 

The autorespondedores are the best strategy of email sale marketing for stores and restaurants.

 

Even though that stops to have available these autorespondedores you must have an account of payment in mailchimp, I can assure to you that in very few days you will have amortized its annual cost.

 

In the Internet businesses a phrase exists that made at the time much fortune that was œSells while you sleep. In this case, with the implementation of a good strategy of autorespondedores you will be able to apply to your business an adaptation of that phrase that I allow myself to do that it is œSells while you take care of your work in your business.

 

You will have a great salesman to your service that will bring you to your clients and other new ones to your business so that they consume or they buy more products and of more amount with a system very automated.

And your, you have thought about automating part of the work of attraction of clients to your business? It seems interesting to fill of clients your business to You? It will enchant to me to know your opinion or experiences by means of anyone the social channels or in the commentaries this article.

Author About the

Joan Serra Valls I am called Joan, I been forty years old and alive in Lleida. My work is excited. I dedicate myself to learn, to teach and to apply the rules of Marketing online to the local businesses. It enchants to me to collaborate in the growth of the businesses of my clients and readers.