After some weeks in which it had not been able to record the last video of the email course marketing with Mailchimp for stores and restaurants, finally I can share this last delivery to you. In this last delivery of the course you will discover which are the statistics of the email marketing that you must control to measure the results of your campaigns.
As they are the essential things that I must find out of the result of a campaign?
At the time of sending any campaign of marketing for your business, in all the types of investments in marketing that you realise for your business, it is essential that you can measure the economic performance of the same.
Whenever you send any action of marketing and you do not know the following information, you will be throwing your money to the trash:
- How much the action has cost you (in time or money)
- How much benefit has contributed the action to you (in money, clients or repercussion)
Then exactly the same it passes with the campaigns of email marketing of your store or restaurant. You always must know whichever you has cost each shipment and whichever business has generated to you.
In order to be able to arrive that is to say whichever business it has contributed the campaign to you to the business I propose to you that controls 3 aspects nail of the statistics of Mailchimp:
- How many from your clients they have received the campaign.
- How many of your clients they have opened the mail of the campaign.
- How many of your clients they have given a click to your campaign.
As you know, these data have funnel form. That is to say, the later data always is only a part of the previous ones, being smaller its number whenever it goes to the later stage.
There is a fourth data, for most important my, than Mailchimp does not facilitate to you: Whatever of your clients have come to your restaurant or lies down to buy or to consume as a result of a concrete campaign, and therefore, whichever money in benefit has left a certain campaign you in the recording box of your business.
In order to be able to know that data I invite to you to that you are very pending of the news that I will send in some days to you on software which we have developed to be able to control that data in your business.
ClubClienteVIP is a software that works next to Mailchimp and that will allow you, between many other things, knowledge exactly the ROI (return of the investment) of each of your campaigns of email marketing.
If today you do not know whichever Euros have generated you a campaign by each Euro that you have invested in her, the best thing is than you do not invest¦ you are going to lose much money.
As they are the data that I must be able to wait for of an email campaign marketing?
Although he is complicated to respond of a generic form to this question, since it depends on the type of business, of the type of campaign and of how this one has been executed, from my experience and mainly from the data that to us Mailchimp facilitates, I can give a general rule you that must serve you as guide.
In case you will send a campaign to 1,000 clients, you could hope that a 25% of them opened the mail.
Also, only 30 people of the 1,000 will give click him to some connection of the sent mail.
And you could hope that 7 people will respond to your campaign and bought or consumed in your restaurant or lies down.
From which you know these numbers, she will be to you very easy to be able to know if a campaign has been to you beneficial or and that investment return has not had for your business.
In summary, always you would have to know for each campaign in particular the following data:
- Emails sent
- Emails received
- Emails open
- Emails clickados
- Realised sales
And up to here this course. I hope that you have enjoyed so much as I. You intention to that you apply everything what there are shortage in him and you will see grow your business of exponential way.
I hope to receive your commentaries and experiences with the course or your business by anyone of the habitual channels.
It receives a warm greeting and until the next course (I believe that already I know clearly which is going to be).