Now that or you can create and send campaigns to all or some of your clients I want that we stop ourselves in a very important aspect at the time of obtaining that those shipments become sales in your store or restaurant: the graphical design of those campaigns.
In order to secure to really attractive and professional designs of your campaigns and autorespondedores a secret weapon exists. This secret weapon is called Canva.com.
That is Canva.com?
Canva.com is a gratuitous application Web that obtains to professional designs on the part of people without no conocimeinto of design nor of use of design tools.
What is the Structure of a Campaign?
As you already discovered in the previous lesson the creation of campaigns (and also of autorespondedores how you will discover in later lessons) must follow a structure of contents.
Even though that, as I already commented you in lesson 15 on the creation of groups, at the time of creating a group you can follow the structure that your you consider, next I present the structure to you that I itself with my clients with very good result:
Scheme soles EMM complerta
With this structure we obtained that the messages are clear and always they follow a coherence. Of this form, we avoided to create campaigns to which lacks some of the elements nails.
As you can see in this proposal of structure are 2 blocks where it is very important to be able to apply graphical elements that they give to great force and quality to the message:
- The head: This head will be an image of 940x190px that can be used in all the shipments that you realise. Normally it will include the logo and/or the name of the business, and can also include the slogan, in case of having it.
- The central creativity of the Campaign: This image is the central part of the shipment. In her it will appear the central message of the campaign or the autorespondedor. In her it must be determined the message that you want that I arrived at receiving client of the shipment. As I recommend to you later, you do this image of 800x1200px in Canva.com.
How designed are the images for the shipments with Canva.com?
Even though that Canva.com is very simple and is conceived so that noncustomary people to the tools of graphical design work with him, I have wanted to develop a small scheme of steps that you must follow to create designs for your campaigns and autorespondedores.
#1 Crear a gratuitous account in Canva.com
In order to create an account you must go to www.canva.com and place your email and a password. Also you can be created an account by means of your profile of Facebook.
#2 Crear a linen cloth with Dimensions Graphic Blog
Once created the account and verified the mail with which you have registered you must go to the part superior of your screen where design is Start to new and among all the predefined sizes you must choose the one of Blog graphic.
This design counts on a size of 800x1200px.
You must consider that once this image is raised your campaign in Mailchimp, this one will turn this size to 600x900px. It is important that you never place an image with a width inferior to 600px, since then the image will not be seen with clarity.
For the case of the head image, you must choose the option Uses custom dimensions and to assign a measurement to him of 940x190px.
#3 Elegir Group of Design
Once already you have defined the size of the creativity, in the left part of the screen will appear to you the predefined designs of which you arrange.
In order to select one, you only must drag the wished one to the central part where it is the linen cloth.
One of the advantages that it has to use one of the sizes that to us Canva facilitates is that we can start off of really good designs where, as we see in the following steps, you can modify all the existing one in the design that you have chosen and/or to insert all the elements that you consider opportune.
#4 Modificar color of the bottom
From the election of the design that you will use as it bases for yours, you can change the color of the bottom or to even choose another Bottom going to the eyelash Background and dragging to the linen cloth the bottom that you like.
#5 so large Personalizar, color, texts and fonts of the elements and texts
Easily you can modify the size, the color, the transparency, the type and the size of letter, as well as the position of all the elements that comprised of your departure design, simply selecting them and using the controls that will appear to you upon these.
Also you can eliminate all the elements that exceed selecting them to you and clicking on the icon of the dustbin
#6 Insertar new elements and texts to the design
You can insert new elements to the design going to Search and choosing between the different types from elements: Lines, Banners, Icons, etc.
Once unfolded some of those categories of elements you must choose the one that you want to incorporate to your design and to drag it to your design. That easy!
Once either you have that element in your design, or you can modify it or to eliminate according to you have seen it in the previous step.
#7 Publicar and to unload final image
Once already you have the image as you want it, only has left to unload it. Going to Link&Publish of the right part superior of your screen and choosing later if you want the design in format image or format pdf (to use it for email campaigns marketing it only uses without a doubt the format image).
#8 Insertar image in the campaign of Mailchimp
Now that or you have the image unloaded in your computer, or you can go Mailchimp and create the campaign.
When choosing the group with that you are going to realise the campaign, in the place of the promotional image, replacing the image that appears in the group by this image which you have constructed in Canva for that campaign.
Canva.com will change not only to the image of your campaigns and autorespondedores but all the image that it give of your local business to the public.
This tool is going to serve to you to easily create without knowledge in design flyers, menus, promotional images, images in the point of sale, etc. Canva.com will cause that the image that you transmit of your business in social networks improves substantially, since with her you will create banners and images for your page and your posts in facebook, the graphical personalisation of your channel of Twitter or the one of your channel of Youtube.
You are really going to discover a tool that will take the image of your business to another level. Before it had never been so easy to be able to have a professional corporative design to cost 0 or with really ridiculous investments.
Next you can see all the tutorial in version video:
Perhaps this lesson where you will discover as to create and to send a campaign with Mailchimp it is, along with the lesson of how constructing the form of capture of data (lesson 5), more important of the course.
Once already we have all the work done, arrives the moment for sending communications to your clients.
How or I showed you in lesson 14 on the different types from shipments, the campaigns are shipments manuals (against the automatization of the autorespondedores) that your you realise when you want to send some type of message to all or to some of your clients.
What type of campaigns you can send to the clients of your restaurant or it lies down?
There are several types of messages that you can send manually at a certain moment:
#1 general Communication on the business
An example would be here to communicate your clients who as of day 14 of August until end of month your business will be closed by vacation, or that the business has moved two streets more above.
#2 the News of the present time of the business
For example that or you have the new letter of summer or that or is on sale the new collection of clothes spring-summer 2014.
#3 periodic Supply
You could send, for example, to your clients the supply of the month or the week. A restaurant could send all the Mondays the supply of the plate of the week, or all the Fridays here the menus of the weekend.
#4 precise Supply
You could in this case at night of sending to all your list a supply for that Tuesday that you do not have many reserves a supply of Children free to fill up the tables that night you are going to have empty. How you see, this possibility gives to great capacity of reaction against the situations of load of clients in your store or restaurant you.
#5 Survey of satisfaction
You could send a survey of satisfaction to your clients to know his opinion on some aspect the business, product or service, thus to be able to improve it.
#6. Indicated dates
You will be able to send supplies or promotions for indicated days of the calendar where the clients buy to you especially, how for example the Mother's Day, Christmas, halloween, et cetera.
This listing I only try that it serves to be on you the awares on the great utility that it has to be able to send campaigns to your list of clients.
How they are created and sent are the campaigns?
Following the own structure of Mailchimp, a campaign is created following the following 6 steps:
#1 Crear a campaign Regular OI Campaign
In order to create a campaign you will have to go to the Campaigns eyelash and in the right part superior to click in the drop-down one and, among all the types of campaign, to choose To regulate OI Campaign. This option is the one that will create the ordinary or generic Campaign to you.
#2 Elegir the list to which you want to send the campaign: everything or starts off
For the case that in your account exists more than a list you will have to choose to what of them you will send the campaign.
Once chosen the list you will have to decide if the campaign will be sent to all the clients of the list or only to a part of her. Itself you send to him to a part of her (segment) you will have to decide if you will use a kept segment or if you realise the segmentation at this moment.
To segment a list supposes to establish that by means of one or more criteria, the campaign will be only sent to the clients who fulfill that or those criteria of segmentation.
Position in an example so that it is easier to understand: You can establish that campaign is only sent to the clients who are women, or who in addition I was only sent to that they are women who registered month in the last, or only to that its last purchase has surpassed the 30 Euros.
#3 Informar into the initial datas of the campaign
You will have to inform into the name of the campaign (it will have informative character and he will be only visible for you), the holder of the mail (Subject Email), the sender (From yam) or the mail of the sender (From email address).
To inform initial datas
#4 Elegir the group that you want to use
As or you discovered in the lesson 15 of how creating groups, you must choose if your campaign will be based on basic, predefined subjects by Mailchimp, groups yours or kept or done by you by means of code HTML.
In this point, you are going to go to You know Templates and you will choose the corporative group that you constructed in lesson 15.
#5 Personalizar the content and leaves from the design
Once selected the group that you constructed for your business, you will only have to modify texts and the images.
Here it is where you are going to appreciate the fact to have a corporative group done of great quality, since that will facilitate its personalisation to you for many of the campaigns that you will send.
To personalize content
#6 Enviar or to program the shipment of campanya
This it is the last step. Once or finished all the process you must choose between sending the campaign then (Send button) or programming his shipment for a little while later (Shedule button).
To send bell
If you choose to program the shipment, you will have to indicate the day that you want to send it, and if you want to send it to one hour makes specific yours or of your client (for the case of clients of different hour zones and only available for payment accounts), or finally to leave it is Mailchimp that sends it to the hours that according to its experience greater impact can cause in your clients (also only available for payment accounts).
My recommendation is this point is that you always send the campaigns in the schedule chosen by you and according to your hour zone.
The hour in particular in which the campaign must be sent will depend very much on the type of business and campaign. It cannot be the same supply to go to have dinner that night with a 20% of discount (it would send it to average afternoon) that the announcement of the campaign of the day of the father (it would first thing send it in the morning between 7 and 8 in the morning).
In this video I show to you step by step as creating and sending a campaign following these 6 easy steps.
Test to send informative campaigns and of promotion and you will quickly see the results in your recording box.
But as the form is as important as the bottom in the promotion of your business, in the next lesson I am going to show to you as graphically realising professional campaigns by means of a tool that really is going to change the image of your business. You will see it in the next lesson.
If you it has been of utility this entrance only I request you that you share it in your social networks, or that if you know any other proprietor of local business that you believe that this content can be to him from help, you are sent it by email electronic.
One of the things that without a doubt would have to make all business, and in this case a restaurant or a store is not different, is to make arrive the things that make their clients. Really, a business must communicate all new features to the clients, thus to secure 2 objectives:
1. That the business is present in the mind of the client when this one get ready to buy or to consume products or services that we sell.
2. That the client is found out everything what has to do with the restaurant or lies down, that is to say, that knows that supplies or new features exist in the business.
A tool easy to implement to arrive this way at continuous knowledge of your clients is to send daily, weekly or monthly to newsletter to your clients.
Newsletter it is an e-mail that is formed by last publications in your corporative blog (Yes, you must have yes or yes a corporative blog).
In this lesson 16 of the gratuitous course of email marketing with Mailchimp to increase the sales in stores and restaurants I explain as constructing to you step by step this to newsletter that each will be sent automatically to your clients when your you have decided it.
In order to construct to newsletter with Mailchimp we are going to follow 9 steps:
1. To find the Feed of your corporative blog: In case of having a blog done with WordPress.org (nonWordPress.com) feed it is the URL where it is your Web, followed of /feed. In my case feed is in http://www.astrotheapp.com/feed/
2. To create a campaign RSS: As he already dresses in lesson 14 where he spoke of the different types from shipments, within the campaigns several types of shipments exist. One of them is Campaign RSS.
3. To decide the regularity with which newsletter to our clients will be sent: This can be sent or daily, or weekly, or monthly. That is to say, if we have chosen that is sent to newsletter weekly, in case that week an entrance or several has been written in the blog, will automatically be sent a mail with all the entrances of the blog that have been written that week.
A regularity that I recommend you for a business of restoration or retail sale is weekly, although of course, that also will depend on your regularity in the publication of entrances in the blog.
4. To determine to that list and to that clients of your list you will send the Newsletter: You can send it to all or only to a part (a segment). Most habitual it is than this shipment if it is sent to all the list.
5. To inform into the title and the sender of the mail that will receive your clients: In this case I recommend to you to use a very descriptive and clear title, as for example New features of the month in Restaurant the Horizon.
6. To choose the shipment group: Even though that in the previous lesson on groups it recommended to you that you left from predesigned groups (Themes eyelash), in this case all the 9 designs available RSS-to-email are Classic, reason why they are not adapted for the movable devices. For this reason, in this case I recommend to you that you construct the group from zero in the eyelash BASIC (in the video you will see exactly how).
7. To personalize the design and the content of the Newsletter: Once already you have your determined structure will be the moment for incorporating blocks to your newsletter. You must incorporate as minimum a block RSS Header and one RSS Items.
In addition, as we already saw in the previous lesson you must give graphical design (colors, sources, sizes) to the information of each of those blocks.
8. To send a test to you to your e-mail: Always, I repeat, always you must send a test to you to your e-mail before giving the configuration by good. I say it to you by experience: still today when I realise some shipment without proving it before small errors in the mail are strained to me.
You will only take some seconds, and you will avoid to give bad image to your clients.
9. To activate the periodic shipment of the Newsletter: Once or you have verified that the shipment like and are as you wish you, is the moment for confirming the programming of the shipment of the daily, weekly Newsletter, or monthly. You only must activate the button Start RSS in the last step Confirm
How you see, it is very easy to form to newsletter for your store or restaurant. this tool is going to serve to you to have informed periodically your client into the new features that are arising in your business and which your you are publishing in your blog.
If it has served to you this entrance I request you that you send it to that you know and that could also improve its business starting up a Newsletter for its clients.
For the week that comes, I will publish Lesson 17 of the course regarding How creating a campaign in Mailchimp. Greetings.
One of the most important aspects in the email marketing it is the appearance of the shipments. This is thus coverall when what is sent they are commercial supplies.
To this aim Mailchimp it has tools very powerful and easy simultaneously to construct groups to the shipments of our business.
At the time of creating a group of shipments you will be with two possibilities:
1. To start off of a predefined design by Mailchimp: In this case it will be easier to obtain us professional finishing, since what you will have to do she is to select a group that you like and to adapt it to the colors and images of your restaurant or lies down.
2. To start off of zero: Although it will be to you more difficult to work from this option, you are going to have more freedom of creation of the group if you show preference for this one option.
Against these 2 possibilities, my recommendation is that you leave from a predefined design to construct your first corporative group. This first corporative group will serve to you as it bases to create the different groups that you will use in your shipments. It is for this reason that I recommend to you that you take pains in its design, since will mark the graphical quality that your clients perceive of your business.
At the time of choosing a predefined group, you must pay attention very or to if he is of the type Drug and drops or Classic:
- Drug&Drop: they are much more flexible groups, where you will be able to only incorporate different blocks from content dragging & dropping elements. These groups Drug and drops are in addition responsive, element this essential today to arrive as well as possible at all the devices of your client.
- Classic: On the contrary these are not adapted to the movable devices and in them you will not be able to incorporate new blocks of content.
Really, my recommendations at the time of constructing your first corporative group are:
- Brighten to you in the first group especially, since it will mark the corporative style of your shipments.
- A group Drug&Drop chooses
In this video of the email course marketing you will discover all this others already as to publish i to eliminate modules of your groups, and as to publish the design (typography, colors,¦) of your groups.
In the next lesson we are going to see or how construct to newsletter corporative for your restaurant or lies down. I hope to you there. Greetings
From this lesson we report by initiate second of the gratuitous course of email marketing with Mailchimp to increase the sales in your store or restaurant. In this second part you will discover everything what one talks about to the shipments.
And we began by an introductory lesson to discover that 2 great types of shipments exist: the campaigns and the autorespondedores.
In the video I explain to you which are the characteristics of each of these types and I show examples to you of its appropriate use.
I hope that benefits of this video and which if you have doubts or questions me you formulate them in the commentaries of the blog or youtube.
For the next day already we will see as develop the groups for our corporative shipments. Until then!
In this lesson 13 of the email course gratuitous marketing we approached one of the most important questions and more forgotten the management of clients: how to maintain the data of our up-to-date clients?
In this video you are going to discover the importance of registering the date of the last visit to our business of each clients, as well as the amount of the purchase, and other data of consumption. This is made later for being able to realise automatic campaigns that go off when a client has spent more than 10 Euros in his last visit, or that is sent a bond gift to that client who has realised 10 purchases in our business, for example.
Then, to be able to maintain that data type we must do it at the time of the consumption in the premises by means of the Web responsive of Mailchimp, filling up the specific fields.
But because this work is quite complex and could interfere in your daily work, we have developed a tool (still developing) that only allows you introducing the amount and the family of product, that the rest of the information is updated automatically, only with 2 clicks and in very few seconds. I invite to you to that you discover it in the video that comes next.
And your how you maintain the data of your up-to-date clients? Tell it to me in the commentaries.