Whichever times you have become the following affirmations?
This is not for my business; the great ones have more resources; they have equipment of marketing dedicated to their business; clearly, if I were the McDonalds; .....
The certain thing is that, as everything in the life, there are things that are certain, and things that no.
Amazon, Corte Ingl©s, Unequal,¦. all of them have more resources, equipment of marketing, much experience, image, brand,¦.
But the important thing for you, is that you can also implement with your clients, many of the strategies who use Amazon or Corte Ingl©s, with less resources, less personnel, less experience, less¦. what you want!
What it happens is that they did not explain to you how to do it, nor their equipment of marketing either.
It does not interest to them to do it.
They do not want that you are its competitor.
For that I here am.
In order to tell you what Amazon and Corte Ingl©s do not want that you know.
It is certain that these great companies have tens of dedicated people to influence to their clients, and whom are it potentially, so that they spend more money in his products or services.
The truth is that also you would like to do it truth?
If you follow our blog, you will know of the importance that we give the fact to have a list with all the possible data of your clients.
At least with the name, the email and the date of birthday.
Also we have spoken of the use of the email marketing with those clients, in fact already you know the piece email course marketing who we have totally gratuitous¦ or no?
If you do not have the list of clients you do not continue reading and she implements already!
Then with these premises I am going to explain 6 strategies to you essential fidelizar to your clients, who Amazon and Corte Ingl©s do not want that you know, and much less that you apply them.
Ah, can seem evident, but just in case: they if they apply them ð
1# Felicita to your clients by its birthday
It enchants to me,
It makes me feel well,
That my supplier congratulates me by my birthday, demonstrates me that I am not only anybody to whom to remove the money it doesn't seem to you?
If in addition you prepare a detail to them, BINGO.
If there is a date that to tod@s we like to celebrate is the one of our birthday, so, why you are going to let pass the occasion to be present in the mind of your clients in one of the most important days for them?
Perhaps Or they don't congratulate the unnamable ones to you of more above when yours arrives?
Therefore, already you know, implements this strategy and you will be able to attract your business to your clients in a day in which more they are a little predisposed to spend money ð
2# Implementa a Seal Card
This is a very typical strategy in businesses with much repetition: restaurants, hairdressing salons, stores delicatessen,¦
If you have a business of this type, you must implement strategies of the type, the 10 menu it payment I, or the 5 haircut, free.
These strategies maintain to your client stuck to your business.
Or where you think that it will eat your client, if your you invite to him to a menu of each 10?
However, you do not do it and hopes to that a competitor comes (normally a tax exemption) that he will rob the client.
3# Prize Top Client
Surely now I am going to pillage to you.
To that you do not know, with certainty, without fear to be mistaken, as they are your 3 better clients?
Good perhaps, if you have few if you know it, but have many certainly you do not guess right with the three.
Than it is dealt with this strategy is that you award your better clients, to which spend more money in your business.
A gift, a drawing, some entered for a spectacle, investigates them and gives something them that arrives to them at the heart.
That can seem obvious, but I repeat you know who is yours?
shelp my mother to me when he was small.
Then already you know.
4# To third goes the won one
When I discovered this strategy I thought, then the same it is right.
You know that esteem that until a client does not buy in your business by third time, we cannot consider it a true client?
Caramba, because you put it to me easy, truth? It is necessary to be able of which all the clients who enter our business buy, and at least 3 times do it.
It is that simple.
So when a client realises his second purchase in your business, you must put into operation this strategy, and make him arrive an irresistible promotion that attracts it your business by third time.
5# Events VIP
To some of your clients they like many more things to part of your services and/or products.
To some they like to attend maridajes and product tastings, to others they like the theater, some go to parades, and to others they simply like to leave to take a beer with people guay.
You do not fail to take advantage of the occasion to invite your clients to acts of this style.
Preferably if you organize them. It would lack more!
It organizes the day of the club and invites them to some refreshments and to prick-it itches in your business, or the neighboring cafeteria.
Any excuse is good to improve the personal relation with your clients, you don't create?
6# Thanks of heart
I have shelp to You that the thanked for being is of born good?
Nothing costs to send an email, tuna, candy, of heart, to all clients, one or two days after its purchase, being thankful to them the confidence that continue showing with your products and services.
That yes, in this strategy I must to you put
If you have a business of much repetition: meal of the day, lies down with products of daily consumption or weekly,¦ you must be a little careful with this strategy.
Ponte in the place of your client (that you must always do it).
You imagine to go to eat every day the menu to a restaurant and to every time receive the same message of Thanks, of heart?
To good listener¦.
What have seemed you the strategies?
You have implemented Them sometimes?
You are going to implement some?
Post leaves me your commentaries in, and if you think that I am right more than santo in which I have explained to you, you do not prevail of the knowledge to your amig@s, and shares this article.
After all, we received what we give no?
Until in a moment
If you have decided that you want to have more clients for your business, and that the channel that you are going to use to obtain them is Internet, I have the 2 news: good and a bad one:
The Good one: Indeed, in Internet you are going to be able to be able to catch more clients for your business.
The Bad one: In order to gain clients you need a blog with traffic. And I only know two forms to obtain that traffic: by means of announcements of payment or the generation of contents.
Therefore, if you want to obtain more clients for your business you must generate contents of quality for your clients. And that, unless you generate graphical contents (photographies) or videos, you are only going it to obtain writing in your blog.
For this reason you must record to stone this message: .
9 reasons for which you need a blog for your business
#1 Mejorar¡ the visibility of your business in the searches in Google
If a potential client needs to buy a product or service in his city, nowadays she will go away to the box of searches of Google to key his problem or necessity.
If your business has a blog that contributes value to your potential clients, one of the businesses that are going to find that person who wants to buy what you sell will be yours.
With a blog for your business you are going to be placed in front of 95% of your competition in Google. Create to me!
#2 will position to You as an expert in your matter
If one to twice to the week you write an entrance in the blog of your business where you help your potential clients, these are going to be able to verify that you are a specialist in products or services that you sell.
They are going to want to you to buy, you you are not going to them to have to sell.
You will have gained his credibility through blog.
#3 Ayudar¡ to promote you in the social networks
If you are of that they think that the social networks must be one of the pillars of your strategy online, congratulations.
But little visibility and impact you are going to have in the social networks itself you dedicate yourself to share content of others.
The social networks love the fresh content.
In fact, the fresh and original content is for the social networks what the blood is for your body or mine.
#4 Crear¡s a data base of frequent questions on your products, services or on the subject which you deal with
Through the generation of entrances to your corporative blog during months you are going to construct a community.
And that community is going to be composed by potential clients. By people who intensely are interested in which your you sell.
Those potential clients are going to send messages to you (mails, social commentaries in the blog, networks,¦) with the doubts that have of your products and services. You are going to verify that those questions are repeated of amazing way. And this is going to allow to construct an arsenal to you of Frequent Questions that you will be able to use in your .
Really, you will understand his doubts and their fears at the time of buying what your you sell. And you are going to be able to help them to eliminate those doubts and fear of simple and fast way with those Frequent Questions.
#5 Recoger¡s the feedback of your clients
Like in the previous point it commented to you that you were going to be able to pick up the doubts and fear before buying or to enter your business, with a blog you are going to be able to know feedback your clients once have bought your products or services or once have come to your restaurant or lies down.
This will help you to improve every day the quality of your products or services and to find to the best suppliers for your clients.
#6 Capturar data of interested in your products or services
A blog is the second best place where to capture the data of your clients or potentials clients (first it is your physical establishment).
To be able to count on a data base of clients and coverall a data base of potential clients (not yet they have bought to you but they are readers of your blog) is the base without which it is going to be difficult that you let grow your business by means of marketing by Internet.
With a blog, you are going to be able to create a data base of emails of the potential clients interested in your products or services that not yet they have bought to you but that they follow you in the blog. This is best pecera where to fish fish. I assure it to You!
#7 Mantendr¡s a more constant and intimate relation with your clients. You will be present in its minds
I only decide me my fish seller when I have desire to eat good fish and am going to its fish market to buy.
If the fish seller were able to be in my brain in more occasions certainly would go more times to a to buy to its store. Certainly some of the times that not what to eat, would possibly come me to the mind to eat fish.
Itself with the example: Although I like to cook, as fish less times to the week of which she would have. This is due that I know really few species fish and very few forms to prepare it.
If my fish seller had a blog where it educated me in the different species that there are, as they are his benefits and how to prepare them, I am certainly my brain would remember more times to the month buy to him fished and to prove those advice who have given to me in their blog.
This is only an example, but we could apply it almost to all the sectors of the local businesses.
In order to sell you must more be more in the mind of your clients.
#8 New channel to have informed into your work your clients
With a blog you will substantially improve the communication with your clients, since you will establish a direct and bidirectional channel between your and they.
One better communication will go deep in one better relation with them.
And if improvements that relation¦. Bingo! More sales!
#9 will bring clients to You throughout long time
If you decide to go by the fast route of only paying by the traffic, once the money finishes to you or simply you decide to end the campaign, you will stop receiving visits to your business.
However, if your strategy is, at least partly, of contents in your blog, the visits that it generates to you the blog are going to last during long time. Even during years.
As mine says to a friend, to create content in Internet for my business is for my as an investor to buy houses and to rent them. You create assets that are going to bring benefits to you throughout the years.
How you can see, there are many and varied reasons for which if you want to increase clients by means of marketing by Internet, and you do not create a blog, really you have almost null possibilities of obtaining it.
You do not spend much money in design Web nor in publicity in Google Adwords or Facebook, because what it will give you a substantial increase of sales and clients will be a blog with contents of value for your potential clients given regularly.
And do you, already have a blog for your local business? What type of entrances you write in him? Which of the reasons that I enumerate in this entrance you have already been able to verify in your own skin?
I will like to receive your answers, commentaries or questions in the section commentaries of the blog or in the social networks.
One of the main problems with which are the proprietors of local businesses at the time of constructing a website of its business is to establish what pages must have their website.
For this reason, in this entrance I am going to enumerate the 22 pages to you that all Web of a local business must have.
The traditional prescription totally is exhausted
By all the traditional websites with 5 or 6 sections, totally static are known, that the local businesses use as pamphlet, that is to say, extension of the done publicity name brand in paper.
Normally, these websites consist of Page of home, We, Products, Location and Contact.
Like in the case of the publicity name brand or branding, this type of websites has never served to only secure to one sale not one visit of a client to your business.
In them a single call to the action does not exist. The visitor who arrives at this website goes away by where she has come without possibility of returning.
In the best one of the cases, this website can serve so that it looks for the direction or telephone of your business finds it.
At the present time no longer it is necessary to have a website to only present this information contact. This information already is available in social directories and networks.
Examples of this type of websites we can present many, since all that realise great companies of sale of Webs by telephone almost follow this unproductive scheme totally.
The prescription with all the essential ingredients, TODAY, so that your website contributes to value and sales to your business
Even though that I enumerate the 22 sections that, in my opinion, are most important in a website of local business, perhaps in your case you do not need to include them all. Evidently, for example, if you do not sell any type on watch, you will not include that section in your website.
Without a doubt one is the most important page of your site.
Many from the visitors to your website will enter your website through this page. For that reason you must deal with it special way and consider it strategic.
For this reason, you must construct a Home (page of Home) that constitutes a Landing Page (landing page).
In this page you must, at least, include the following information and the following elements:
NAP (Name, Direction and telephone of the business)
Hour of opening to the public
Menu of navigation
Unique proposal of Sales (To title + 3 benefits for your clients)
Summary of prizes and recommendations
Extract of opinions of clients
Information of products or quick services that
Form of capture of the email of your visitors (leads) with its call to the action (to register itself)
Map of location of the business
Links to the pages of revisions of clients (Google+, Yelp, TripAdvisor, Salir.com,¦)
Listing of recent entrances in your blog
Bellboys of social networks
As you see, there are many elements that you must include in your initial page. Are All of them including in your initial page at the moment? only some?
By his importance, in some days I will publish a post specific on the suitable elements and location that must contain a page of home of a local business focused to turn visitors into prospectuses and clients.
This is the page that almost the 100% of the local businesses they have in his website.
I recommend to you that you call Your lawyer or Your haberdashery (according to each type of business), since thus you will improve the local positioning in the finders of this page.
In this page you must include a description of whom you are, or who you are, giving details of your philosophy, your objectives and your form to work.
Also you can include descriptive aspects of the average materials on which it counts your business.
#3 Why we
This page is another one of most important in your website.
It must contain your . That is to say, why they must buy to you, or why they must enter to buy to your store or to have dinner to your restaurant.
You must make clear what you give to your clients what differentiates from your competitors (Examples to you: familiar treatment, price, give express,¦).
If you nonDAS good reasons so that they buy to you, nobody will do it.
This section is today essential for any local business. If you do not communicate with your potential clients by Internet you are, or you will be shortly, outside the commercial circuit of your sector.
Your clients and prospectuses are or looking for and inquiring in Internet before realising purchases or consuming services.
On the other hand, today, even in the local purchases or consumptions, the clients buy to those who are some expert in their matter and they help them to solve problems and doubts.
Thus for example, if a runner or mediator of insurances writes on situations that occur in the life of a policy, or on what he is due to make when a wreck in highway is taken place, or other aspects that knows and dominates on its matter, is going to gain credibility against his local clients and prospectuses.
Definitively, with a blog you are going to gain specialist prestige, and are going to secure that positioning of specialist who advises and understands her client who as much is going to you to differentiate from the great companies of impersonal treatment.
#5 Services (individual Service)
Unlike what they make the majority of local businesses in his websites, you do not have to only make a page or section of Services where you enumerate all that your business serves.
I recommend to you that you construct to a page Services where the services are enumerated that quick, but that each of those services connect with a secondary page of the service in particular. In this concrete page on watch you must make a description of the service and to enumerate the benefits that its hiring will report.
Speak at length you in the description of each service.
In each of those secondary pages on watch concrete you must talk about to that service within the city where it quick. Thus, within the section dental Services, a dental clinic would have a secondary page that could be called Blanqueamiento, in which would make reference to Blanqueamiento in Barcelona.
To construct therefore to the section Services will give more and better information to your visitors, and (it is very important) it will far better position the page of your service for the local searches.
#6 Products (individual Product)
All the expressed one in the previous point of Services is worth for this section.
I only want to include here a concrete reference to the sector of the Restoration.
In the case of the Web of a restaurant, you must include a section where all the plates will be enumerated, and just as I propose in the case of the services, you will construct a page for each plate of the Letter.
In this individual plate page, I recommend to you that aside from including the description and the image of the plate you also include its ingredients, the prescription, and even some video of how you elaborate it.
#7 Equipment (member individual Biography)
With this section you will do just like with the sections Services and Products.
In the case of being more than a person in the equipment, you will have to construct to a page Equipment where it is the listing of all the people who comprise of your equipment. Each one of the elements of this listing must connect to an own biographical page for each member of the equipment.
In the page of each Member he will be very positive to include the photography of the person, since all we preferred to buy to and trusting people of meat and bone with full name. Also you will place in this page of each member, its professional information, although I recommend you that you do it with a very personal touch, as if you will appear a friend. This will strengthen the bows of confidence between your business and the visitors of the website.
In case your local business is taken care of only by you, it is important that you modify the name of the page Equipment to On me and in her you include a presentation yours with a very personal image.
FAQ is an acronym of in English (Frequently Asked Questions).
One treats that the visitor of the site finds in this section the answer to the questions that is formulated inner when it visits your website and report of what your local business can do by him.
Surely, surely, that the questions that to you your clients do of actual way on your products or services, or your form to work, or your prices, or I that I know, repeat myself of habitual way. Then one treats that them DES answer before those questions or doubts become a limitation for the contact, the visit or the purchase.
Many people, when they have doubts they estresan themselves and they leave the idea to buy, to visit or to consume in your business.
Advance and give them confidence to you in your business!
Your clients are only going to sell better than you your business.
If you affirm that your pizzas are the best ones of the city you will have to demonstrate it. If he affirms it a client is a veracity indication for that reads it. If they affirm it many clients are an absolute TRUTH for whom she reads it.
It is very important that you count on a page where they are the opinions and recommendations of your clients.
These testimonies can be as much in format video as in format text, or both.
No business would have to only leave its reputation into the hands of great corporations as Google, Yahoo, Yelp, Tripadvisor, etc¦ It is necessary that you have your own testimonies in your website!
This section is the typical section of Contact that counts on a form that it sends what it is written in him to an e-mail to be taken care of.
In spite of the existence of the social networks, today it continues being an essential section anywhere Web.
#11 Location/Where we are
This section, that many denominate Where we are, many local businesses include it within the section Contact. For my this practical one it is an error.
The page of this section must count on two blocks: a block with the Map of Google (never, please, an image of the map but the absorbed code of the map), and another block with the data of contact, the mailing dress and the schedule of attention to the public.
In case of local businesses as restaurants, bars, academies, spas, etc., where the facilities on which count a business can be fundamental within the consumption or purchase decision, he is very advisable to include this section of individual way, since it will give to major visibility him to one of strength of your business.
For the cases in that he is not so determining, the information and images of the facilities can include within the section About or We.
#13 Political of privacy
In spite of being a page with little visibility, its existence is obligatory by law (at least in Spain).
In case your local business is a business where one of detonating of purchase and the credibility they are the previous works, this section of most important and of will be visited of your website.
In this assumption are painters, electricians, blacksmiths, constructors, artists, hairdressing salons, etc¦
As he showed you in the case of Services, you must construct to a page each work and to nourish it of images and videos of great quality.
He leaves your works speak by your business!
#15 Galleries of Photos
All business has things that to communicate and must communicate them.
There are things that communicate far better with images.
There are visitors whom they prefer to look at photos or videos that to read texts.
For those cases he is very interesting to count on a section Galleries of Photos or Galleries of Images, where, classified in galleries to make more consultable that material, these can be consulted.
#16 Galleries of Videos
It serves all the explained one in the previous section.
#17 In the press
Many local businesses generate the news in mass media (if it is not thus, would have to do it).
It will give much credibility to your local business to have within reach of your visitors a section where these can consult the appearances of your business, as much in average digitalises as in the traditional ones.
#18 Prizes and recognitions
If your local business has gained some local prize, national or international, you must give the diffusion him that deserves in your website.
Only there is a thing better than to gain a prize to your work: that people know that they have given that prize you.
There are local businesses to which, in his wall-plate in the market, it can interest to them to create a section that is constituted in a stroll by the different moments from the history of that business.
If, for example, your store of clothes is of third generation, certainly you have images and memories of how they were the products, the store and your clients in the different decades that your family and you take with the open shop.
It takes advantage of this aspect emphasizing it in a specific section for it, since it reinforces your added value of knowledge of the product and market, and your wall-plate as member your local community.
If your local business, on the contrary, is only some few years old, it has little sense to include this section. In this case I recommend to you that you include a minimum of information on the year of opening of the business in the page About or We.
#20 Cases of success
To have a section of Testimonies where your clients speak of your products or services or of your business are very interesting.
But this does not prevent that you count how your local business has served to people or companies as the local community to secure its objectives.
Unlike the section Portfolio, in this section we will not be satisfied in showing to the final result of our work or product, but we will explain how a certain client who was in a situation To, happened to reach his objective in situation B thanks to our products or services.
An example would be the case of a Hall Weddings and banquets that can count the history of Fulanito and Menganita, since they contacted with the Hall until the day of his Wedding, and how was all the process of creation of a perfect experience for those grooms in that Hall Weddings.
#21 Captura de Leads
A section or element that is between 3 more important of this list and that, peculiarly, almost never appears in the websites of local businesses is a page or an element where we ask the visitor who leaves his email us of contact.
It is verified that stops to sell products or services to a visitor of your Web (and my to obtain that a visitor of your website calls to you or visits to your store or restaurant it is TO SELL) make contact lacking as minimum 7 with that prospectus.
That is the reason by what it is so important to capture the data of our visitor: in order to be able to later establish a relation with him by means of email marketing. That relation, after several contacts, must fructify with a telephone call or a visit to the business.
The great majority of local businesses does not tell with that a visitor who does not leave his data more likely never will leave nor a Euro in his recording box.
Ah, by the way! Never, I repeat, never, you are spent neither a cent in publicity (Google Adwords, Facebook Ads, Banners advertising) to attract clients your local business without having or visible a form of capture of prospectuses (leads). If it beams, you threw practically all your money to the trash.
A good option to be able to verify of easy and cheap way if your webpage is helping your local business is to create a section Coupons or Supplies. In this section the visitors will be able to accede to some type of supply if they call or they visit your business to you.
Mainly you must remember to the visitors of your website the steps that must give to exchange the coupon (to call and/or to take the coupon to you to your business).
If coupons or calls do not arrive speaking of the coupon, your website is not very possibly being used to you for almost anything.
I want to clarify 2 questions that seem important to me:
#1 all the 22 sections for all the businesses are not necessary
According to the sector and the own characteristics of each local business some sections that will be necessary and other will exist that no.
#2 all the pages do not have to be in the main menu as main items
As very or you have been able to deduce you do not have a menu of navigation of your website with 22 or 15 (for example) items, but you will distribute those pages in groups.
For example of the section We of the menu can hang subparagraphs as Our Origins, Facilities, and all the pages that can be included within the corporative information.
There are pages of the enumerated ones in the post that do not have to be including within the main Menu of Navigation, but must include itself in a secondary Menu or a connection in the foot of the website, as for example the one of Policies of privacy.
As you see sections or pages exist that your website must have YES or YES.
It remembers that one is not to have a pamphlet hung in Internet but is to have a tool of promotion and sale of your business in Internet. In order to secure that aim, your website must be aligned with the rest of the strategy of marketing of your business.
Does the website of your local business satisfy the requirements of the success? Which are the sections or pages that your site does not contemplate? What goal pursueds with the website of your business? I wait for your commentaries and contributions
Nowadays still a great majority of local small businesses exists that do not count on a website/corporative blog. And many of the businesses that yes have a website/corporative blog only conceive their site as an extension of the old publicity but in digital format.
We find proprietors who think that to have a website/blog of the business is simply an actual requirement, that is to say, that only the important thing is to have it, and is not that!
A website by only made have will not contribute it any value to your business. Good if, your friendly will say that it is very dandy¦
If you try that your website repels positively in your account of results and takes clients to your local business, you must separate from the website of Whom we are, where we are, contacts to us little and more.
At the moment, you must see your website as an extension of your business in the network, where you must present your Unique Proposal Sales, that is to say, because I must buy to you and not another one or why I must enter your business and not any other.
A profitable website that contributes value to the business must fulfill a series of requirements:
#1 Tener the information of accessible contact quickly on the front page
You only have enters 5 10 seconds to capture the interest and to give the information that it looks for your visitor. Accessible Tenla right away in the initial page. That they do not have it search!
#2 Capturar the data of your visitor
The great majority of businesses does not capture the data of their visitors to try to later turn them into clients by means of email marketing. For that reason they time and time again pay to campaigns of Adwords or Facebook Ads, throwing to the trash literally almost all the investment, or are able to take views of finders that never return to visit the site.
If your captures at least the email of your visitors, you are in front of 99% of your competitors. It will very cheap turn out to you to later turn them into clients.
#3 focused Estar to position your products or services in the local search
The pages of the website of your business must be raised to position what your visitors look for, not the brand of your business. Unless your business is a very great business or has enormous amounts of money to invest in channel Internet, you must focus to optimize your pages by pizza median in Barcelona instead of Gonz¡lez Pizzeriums (it is an example).
#4 Acercar and to make accessible the person or people who are behind the business
To the people we like to buy people, more than to great brands or corporations. And this truth in the local world is still more overwhelming.
It discovers who or who is behind the business.
Your clients want to know Pepe and Maria, to put expensive and to be able to trust to them them.
#5 Resolver doubts that the visitor can have on your business
You have the opportunity to solve doubts of your visitors. Nobody purchase with doubts. It solves doubts, and will arrive the sales and the visits at your premises.
#6 Dar tries social of your work
All we are scared to mistake us when buying. Easy P³nselo. It places opinions of your clients who speak of your good one for doing.
Demonstrate to them that in your business you are really good. And nothing better for that than is your own clients who convinces to them with their real and sincere testimony.
#7 Aportar value to your visitor
If you contribute to value knowledge the client is going to trust you and you can be turned into his shoemaker, optician, jeweler, etc of confidence.
Help them to solve that is looking for when they arrive at the website of your business.
#8 Posicionar to your business as expert in your niche of market
All we want to work with the best ones. And to demonstrate that we dominated perfectly our market there is nothing no better than to write envelope he.
You must use your website (better blog for this case) to educate to your clients on your products and services, demonstrating to your visitors who you are the expert majors, at least, of your city or region.
That they know that If trusts you they will hand over good.
In a post later I will develop to this idea shaping 22 pages or sections that must have the website of your local business to be able to satisfy these requirements, and therefore, to take business to your local busines.
Does the website of your local business satisfy these requirements? Fulfill Them do all? You agree in which these are requirements that all website of local business would have to fulfill? I will like to know to your opinion and your experiences in the commentaries of this entrance.